Sydney's Closet at Prom and Bridal Show at the Atlanta Apparel Mart

Thanks to all the buyers from across the U.S. and around the world who visited us yesterday during  Preview Day of the big Prom and Bridal Show at the Atlanta Apparel Mart.  We were very busy in Room 10N302 having fun showing our Spring 2012 Collection of plus size dresses for Prom 2012, Bridal and Evening. The Fashion Team loved seeing our friends from stores that already carry Sydney’s Closet Signature Collection.

Buyers from TJ Formal in Joplin, MO got an extra big hug!  We were relieved to know that their huge store and homes escaped any damage from the deadly tornado.
We’re super excited to welcome stores from Mississippi, Indiana and Pennsylvania to our ever-growing list of retail partners authorized to carry our Signature Collections.
Of course it’s still too early in the show to pick the top sellers, but if Preview Day is any indication , style SC3028, a dreamy one-strap ball gown with beaded bodice and tulle skirt
layered in violet and blue is going to be a glam slam!  So will SC7048, a one-shoulder  A-line formal dress in an  attention-getting multi-color graphic print with a dramatic sweep skirt.
We re-open the showroom at 9 AM Wednesday when the five-day show officially starts.  If you’re in Atlanta, please come see us at the show!  We’d love to show you the line.

Sydney's Closet Photo Shoot: Fall 2011 Cocktail Collection and Prom 2012 Collection

From left, super talented models Yanderis Lodos, Kelsey Olson, Caralyn Mirand and Denise Bidot flank Phyllis Brasch Librach, center, President and Founder of Sydney's Closet.

The Fashion Team and Models had a fabulous time at yesterday's photo shoot for Sydney's Closet Fall 2011 Cocktail Collection and Prom 2012!  These gorgeous ladies modeled evening gowns, ball gowns, cocktail dresses, and prom dresses.  The models loved some of the sexy cocktail gowns so much, they placed orders already!

It took a crew of more than a dozen to pull off the incredibly smooth two-day shoot:  photographer, photographer’s assistant, videographer (look for very fun behind-the-scenes video coming soon!),stylist, hair, makeup, wardrobe mistress, dressers, and alterations. One big reason the shoot ran without a hitch is that Mickey Librach acted as production assistant coordinating every last detail from what to order for lunch to making sure every model held up a style number before we shot a dress!

We loved shooting at Studio Altius in Maplewood. It’s a super spacious and comfortable space complete with dressing room, makeup stations and full kitchen with counter and bar stools.  The hottest place to chill was the comfy lounge with a large flat screen showing images straight from the photographer’s camera.  We’ll definitely be shooting there again!

Fashion team member Ann sewing

Ann fitting model Caralyn Mirand

Models Denise and Caralyn get a caffeine jolt before they head for hair and makeup

No time to change so Anne takes out the wrinkles while Yanderis still wears the dress!

Jessica Dana does a quick after lunch touch up on model Denise Bidot's makeup

Yanderis Lodos is all smiles as makeup artist Kasey Lamm gets her ready to go on set

Technical Designer Anne Warmer fixes delicate beading on a 2012 Prom dress so it's perfect for the photo shoot

Hair Stylist John Napoli curls the long golden locks of model Kelsey Olson

Anne and Phyllis decide make the final tough decision on which model wears what styles!

Getting ready for the Sydney's Closet photo shoot

Production Coordinator Mickey Librach finalizes the lineup for the models with the photographer's assistant

Phyllis loves the creative ideas of videographer Rick Dilly as they get ready to roll

The Crew on day one

Bridesmaid Dresses - the Long and Short of it

Over the years we’ve seen the trend of Bridesmaid dresses go between long and short, with tea length in the middle.  There isn’t a right or wrong, it’s merely a preference of the Bride, and perhaps that of her bridesmaids. 

 

Remember the old rule of “pick out a bridesmaid dress they will be able to wear again.”  Be honest…how many of you were bridesmaids year ago?  Was there ever a bridesmaid dress you actually wore again, or wanted to wear again?

Thank goodness styles have progressed, both from an overall design, to also a variance in lengths.   The option to choose a shorter Bridesmaid dress for a hot season, or an outdoor wedding has never been easier.  And what if it’s a wedding earlier in the day, where a tea length dress is more fitting for a lunch reception.  At Sydney's Closet we offer you a large selection of beautiful Bridesmaids gowns to fit your every desire!

Maybe the new rule should be:  Be honest about what you want…it’s your day!  And if you want to get your Bridesmaids opinions, be open to listening to them ;-)

Former Sydney's Closet Intern in Design Competition

Former Sydney's Closet design intern, Ai Nguyen, recently took part in a Project Runway-esque design contest held by St. Louis Post Dispatch. Nguyen, a recent graduate of the Washington University School of Design, redesigned a decade-old mother-of-the-bride dress and made it modern and fashionable. You can see Nguyen's dress and vote for your favorite design at the St. Louis Post Dispatch Web site. Please vote for Ai!