Showing posts with label Alyce Plus Size Prom Dresses. Show all posts
Showing posts with label Alyce Plus Size Prom Dresses. Show all posts

Saturday, November 12, 2011

Sydneys Closet Fashion Team Home From Designing Trip to China


Sydney’s Closet Fashion Team back on the ground in the USA after a super successful two weeks in China designing the Fall 2012 and Prom 2013 Collections.  Jet lag keeps us feeling foggy and on the brink of coming down with the flu.  Nothing unusual after two-days traveling 8,500 miles from Guangdong Province to our world headquarters in St. Louis.  We hope by the end of the week we can begin to feel normal again! Meanwhile, we’re organizing notebooks bulging with fabric swatches from Asia’s giant textile markets. 

We’ll match up the silky satins, smooth chiffons and crisp taffetas with sketches of dramatic new party dresses for Homecoming 2012, cocktail dresses for Holiday 2012 (we haven’t even celebrated Holiday 2011) and Prom 2013 dresses to suit every personality.  Now we can’t wait to see the first samples when they start arriving in January.   We haven’t finished unpacking, and we’re already planning our next trip to China. We’ll go in the Spring to finalize the samples for our photo shoot. 

Monday, October 31, 2011

Miles of Fabric - Sydney's Closet in Chinese City of Shaoxing visiting Textile City.

The Fashion Team spends the day in the ancient Chinese City of Shaoxing, home to Asia’s legendary Textile City.  We’re on the hunt for new fabrics that will inspire the designs for our Fall 2012 Signature Cocktail Collection and our 2013 Signature Prom Collection.   But where to start?  Our senses are overwhelmed by the miles of open stalls, each about the size of a small bedroom, that sprawl over multi-story buildings on both sides of the river. We calculate that if we put the 15,000 fabric suppliers here under one roof it would be big enough to fill 15 Wal-Marts!

Our translator guides us through the maze to our first stop where we discover a new chiffon that is super soft and comes in yummy colors.  It’s perfect for draping a formal evening gown. We make a note to create a dramatic beading pattern for a one-shoulder strap. We climb an ancient stone stairway where shoe shine vendors cluster at the top next to the street vendors roasting chestnuts in a commercial size wok.
     There we take the foot bridge across the river where waves of lotus plants float past us. Over the next five hours we wander through the market stopping when an eye catches an interesting fabric.  We struggle to find a lace worthy of an informal wedding dress.  We carry a shopping bag that soon fills with fabric swatches:  
  • tulle flocked with tiny dots sure to make a Cinderella-style ball gown for a Prom Princess 
  • dramatic black and white floral prints in chiffon great for making a splash on a maxi dress
  • sequins sewn in silver, black and blue chevron print ideal for a red-carpet formal
 All that shopping builds up a appetite.  We stop for a traditional Chinese meal of fried bean curd, cauliflower with cloves of garlic, strips of marinated beef stir fried with onions and a small white fish steamed with soy sauce and ginger. There is no translation available for the wild green vegetable that comes mixed with tiny pieces of tofu.  We decide it’s a mix between parsley and spinach and only wish we could eat it when we return home!




Pics credit to Bronson Pics via flickr...we forgot the cameras in our hotel rooms.  Too many things on our minds ;-)

Thursday, June 30, 2011

Sydney's Closet honorable mention in St Louis Post Dispatch Buzz Around Full Figured Fashion Week

Recognition from the press is always appreciated, and when it's from your very own town, it's quite endearing.  A shout-out of huge thanks to Debra Bass for including Sydney's Closet in her latest article, Can plus-size and high-end designer fashion meet in the middle?  It has been great fun to hear many shoppers at the store talk about reading her article!

In the article Debra does a great job of summarizing the third annual Full Figured Fashion Week, which just wrapped up another successful weekend in New York. Increasingly designers and retail stores are realizing the need for bigger and better fashions for the plus size woman.  

Plus size model Fluvia Lacerda who modeled for Sydney's Closet Spring 2011 Collection, was honored as the Plus Size Commercial Model of the Year

Sydney's Closet was proud to be one of 15 designers from the U.S., Canada and Europe to be showcased.  Two of our lovely gowns were included, and were very well received by the FFF crowds!

 


 

Thursday, February 12, 2009

Meet the Designer at Plus Size Prom Dress Show

Shoppers from as far away as Indianapolis are coming to Sydney's Closet store in St. Louis Saturday, Feb. 21 and Sunday, Feb. 22 for our Plus Size Prom Dress Show. Everyone wants to get in on the glamour and giveaways and see the entire collection of trendy Night Moves Prom 2009 dresses in Sizes 14w to 32w.

The big attraction? Cost-conscious teens and their parents loves the chance to win a Night Moves Prom dress valued to $349.00. Plus everyone is super excited to meet the designer, Nikki Deeds and get the rare opportunity to let her be your personal shopper. Nikki knows everything about fitting a formal dress so it flatters any body shape or size. She started sewing at age 8 then got hooked on red-carpet dresses competiting in beauty pageants in college. She's spent more than a decade designing special occasion dresses.

Mark your calendar. The Prom shopping show happens for a full weekend:
Saturday, Feb. 21 from 10 a.m. to 5 p.m.
Sunday, Feb. 22 from 11 a.m. to 4 p.m.
at
Sydney's Closet, 11840 Dorsett Road, Maryland Heights, MO

Everyone who comes is eligible to:
- WIN a Night Moves Plus Size Prom dress
- Get a FREE gift
- Receive a special discount coupon for big savings

Call 888-479-3639 for details, directions and to schedule a personal shopping session with Nikki. Hurry! Appointments are filling up fast!

Can't wait to see you!

Sunday, January 13, 2008

Come to A Trunk Show Unveiling
Designer Plus Size Prom Dresses




You're invited to a FREE Trunk Show Monday, January 21, 2008 from 10 AM to 4 PM at Sydney's Closet in suburban St. Louis to see the entire collection of Plus Size Prom Dresses created by award-winning Alyce Designs. Sydney's Closet is sooo proud to be the first prom dress store in the U.S. selected to stage a Trunk Show featuring the Designer Plus Size Prom Dresses by Alyce. Check out sexy beaded halter dresses, fairy-tale ball gowns and A-line dresses that look Amazing on everyone. So if you live anywhere within driving distance, hop in the car with your friends and head over to Sydney's Closet, 11840 Dorsett Road, Maryland Heights, MO. We're just about 18 northwest of The Arch. The Fashion Team plans on making it a real party with refreshments, goody bags and a chance to WIN a prom dress plus you get a one-on-one with a dress up consultant who can tell you What Not To Wear to Prom 2008!
Remember, you don't even have to cut classes. School's out Monday, January 21st for Martin Luther King's Birthday!!! So it's a perfect day to kick off Prom dress shopping. Need directions? Call 314-344-5066. See you next Monday!