Sydney's Closet: prom 2012

Showing posts with label prom 2012. Show all posts

Saturday, August 27, 2011

Sydney's Closet Debuts Plus Size Prom 2012 at Atlanta Apparel Mart

We recently debuted our Prom 2012 Collection of plus size dresses at the nation’s biggest Prom market at the Atlanta Apparel Mart. The experience is unlike anything you can imagine unless you've been there! The Mart has over 4,000 permanent showrooms, along with temporary showrooms, so there is never a shortage of things to look at.

At our showroom buyers from across the U.S. and around the world came to get a first look at Sydney’s Closet plus size dresses for Prom 2012! It was great to see stores return who already carry our dresses, and to show them thru the new designs. We were excited to also open up many new stores who will now be carrying Sydney's Closet!

The Fashion Team was tired but thrilled to open our showroom early and stay late to help everyone who wanted to buy our ball gowns, red-carpet formals and short Prom dresses. Prints were a big hit, including a tie dye with a full skirt that’s very Retro! The top selling long formal was an eye-catching limeade satin with a lace-up back and sweep train. Very red-carpet!

Special thanks to the Fashion Editors from Teen Prom and Seventeen Prom for visiting us!

Sneak a peek at fabulous plus size Prom dresses from Sydney's Closet coming to stores near you for Prom 2012.

Mary Jane from Sydney's Closet gives buyers at the Atlanta Prom Show a close up view of a new shimmer chiffon that is a big hit!

The ride up on the glass elevator at the Atlanta Apparel Mart gives buyers a great view of the circular hallways lined with showrooms.

Rachelle, Melinda and Roanna from TJ Formal in Joplin, MO pose for a photo after visiting our showroom in Atlanta.

What do you think of our cute male model?

Thanks to (from left) Catherine, Cassey and Jane from Teen Prom magazine for visiting our showroom in Atlanta. We can't wait to see the Prom 2012 edition hitting newsstands in December!

Mary Jane and Phyllis are all smiles as they pack the collection after a super show showing Sydney's Closet Prom 2012 plus size dresses to buyers from around the world!

Saturday, August 20, 2011

Sydney's Closet Fashion Team having a blast at Atlanta Apparel Mart

Fashion Team having a blast opening our showroom in Atlanta early – and staying late – to help
all the buyers who want to see Sydney’s Closet plus size Prom dresses for Prom 2012. We’re sooooo proud to be the only designer at the Atlanta Apparel Mart Prom 2012 Show dedicated exclusively to creating frocks that rock for teens with real curves in hard-to-find sizes 14 to 40!

Loved seeing our friends from Seventeen, Teen Prom and Teen Vogue prowling the market
in search of trendy Prom dresses that will end up on the pages of their big Prom editions that hit the newsstands in late December. Buyers loving our flowing chiffon print dresses and candy dishes piled with miniature chocolate bars!

If you’re at the show, please come see us in Showroom 10N302. Can’t make it to the show but want to become an authorized retailer of Sydney’s Closet? Call our world headquarters at 888.479.3639

Sydney's Closet at Prom and Bridal Show at the Atlanta Apparel Mart

Thanks to all the buyers from across the U.S. and around the world who visited us yesterday during Preview Day of the big Prom and Bridal Show at the Atlanta Apparel Mart. We were very busy in Room 10N302 having fun showing our Spring 2012 Collection of plus size dresses for Prom 2012, Bridal and Evening. The Fashion Team loved seeing our friends from stores that already carry Sydney’s Closet Signature Collection.

Buyers from TJ Formal in Joplin, MO got an extra big hug! We were relieved to know that their huge store and homes escaped any damage from the deadly tornado.
We’re super excited to welcome stores from Mississippi, Indiana and Pennsylvania to our ever-growing list of retail partners authorized to carry our Signature Collections.
Of course it’s still too early in the show to pick the top sellers, but if Preview Day is any indication , style SC3028, a dreamy one-strap ball gown with beaded bodice and tulle skirt
layered in violet and blue is going to be a glam slam! So will SC7048, a one-shoulder A-line formal dress in an attention-getting multi-color graphic print with a dramatic sweep skirt.
We re-open the showroom at 9 AM Wednesday when the five-day show officially starts. If you’re in Atlanta, please come see us at the show! We’d love to show you the line.

Wednesday, July 20, 2011

Sydney's Closet Photo Shoot: Fall 2011 Cocktail Collection and Prom 2012 Collection

From left, super talented models Yanderis Lodos, Kelsey Olson, Caralyn Mirand and Denise Bidot flank Phyllis Brasch Librach, center, President and Founder of Sydney's Closet.

The Fashion Team and Models had a fabulous time at yesterday's photo shoot for Sydney's Closet Fall 2011 Cocktail Collection and Prom 2012! These gorgeous ladies modeled evening gowns, ball gowns, cocktail dresses, and prom dresses. The models loved some of the sexy cocktail gowns so much, they placed orders already!

It took a crew of more than a dozen to pull off the incredibly smooth two-day shoot: photographer, photographer’s assistant, videographer (look for very fun behind-the-scenes video coming soon!),stylist, hair, makeup, wardrobe mistress, dressers, and alterations. One big reason the shoot ran without a hitch is that Mickey Librach acted as production assistant coordinating every last detail from what to order for lunch to making sure every model held up a style number before we shot a dress!

We loved shooting at Studio Altius in Maplewood. It’s a super spacious and comfortable space complete with dressing room, makeup stations and full kitchen with counter and bar stools. The hottest place to chill was the comfy lounge with a large flat screen showing images straight from the photographer’s camera. We’ll definitely be shooting there again!