Sydney's Closet at Prom and Bridal Show at the Atlanta Apparel Mart

Thanks to all the buyers from across the U.S. and around the world who visited us yesterday during  Preview Day of the big Prom and Bridal Show at the Atlanta Apparel Mart.  We were very busy in Room 10N302 having fun showing our Spring 2012 Collection of plus size dresses for Prom 2012, Bridal and Evening. The Fashion Team loved seeing our friends from stores that already carry Sydney’s Closet Signature Collection.

Buyers from TJ Formal in Joplin, MO got an extra big hug!  We were relieved to know that their huge store and homes escaped any damage from the deadly tornado.
We’re super excited to welcome stores from Mississippi, Indiana and Pennsylvania to our ever-growing list of retail partners authorized to carry our Signature Collections.
Of course it’s still too early in the show to pick the top sellers, but if Preview Day is any indication , style SC3028, a dreamy one-strap ball gown with beaded bodice and tulle skirt
layered in violet and blue is going to be a glam slam!  So will SC7048, a one-shoulder  A-line formal dress in an  attention-getting multi-color graphic print with a dramatic sweep skirt.
We re-open the showroom at 9 AM Wednesday when the five-day show officially starts.  If you’re in Atlanta, please come see us at the show!  We’d love to show you the line.

8 Dresses...$88 Each...8 Days...up to 70% off!

The Fashion Team has chosen some of our very popular dresses and gowns for our Crazy Eights Sale!  This is a great time to buy your Homecoming dress, Prom dress, Formal dress, or any special event you are planning on attending in the near future!  

Make A Splash

All About You

At First Sight

Secret Rendezvous

Beyond Words

Blossom Burst

Shades Of Color

Sweet Revenge

Influences from William and Kate's Royal Wedding

There were many of us who sat and admired the beauty, elegance and charm of Prince William and Kate Middleton's royal wedding.  Some watched for stars who were in attendance, while others for the feeling of magic with the horse drawn carriage and castle.  And many of us were also watching all the details of Kate's gown, veil, jewelry, flowers, and any other tiny detail that fascinated us.

While most of us cannot afford such an extravagant affair, we can take the details and create them in a more budget-friendly manner. Naturally, our Fashion Team adored Kate's wedding gown!  The beautiful lace overlay was softening, and elegant.  At Sydney's Closet we have choices that are similar with the lace overlay on the bodice.  Shown below is a long sleeve, matte satin gown, with lovely detailing on the bodice and skirt, which is carried over onto the lace sleeves.  Next is a matte satin strapless with a lace bolero included, with  the lace detailing carried onto the gown and onto the skirt also.  Finally we have a lace bolero sold separately to add over a strapless gown.

Facebook Reunites High School Prom Couple...True Love is Found

You don’t have to wait for Valentine’s Day to fall head over heels for this true love story.

Kellie Crossen went to her Senior Prom at Fox High School in Jefferson County, Missouri with Terry Black.  After high school, the two went their separate ways. Several years later, Terry knocked on the door of her parents’ house.  He left after her Dad told Terry that Kellie had married. Terry also got married.  Years went by...Terry got divorced and so did Kellie.  

The Internet arrived and Terry started searching for Kellie. He found her on Facebook.  “I never forgot you”, he told her.  Terry pursued Kellie with an endless stream of flowers:  wildflowers, tropical flowers and 120 sweet baby roses in mixed colors.  Sometimes new bouquets arrived even before the old ones died. On Valentine’s Day 2011 he gave her a diamond necklace and matching stud earrings.  

Three decades after the couple danced at Prom, they will the knot on September 10^th, 2011 at the Cave House in Bonne Terre, Missouri. We’re honored that Kellie found the wedding dress of her dreams at our flagship store in St. Louis.  Now we can’t wait to see the pictures of Kellie and Terry!

Something Old, Something New, Something Borrowed, Something Blue

Something Old, Something New

Something Borrowed, Something Blue

And a Silver Sixpence in her Shoe

This is always a fun tradition to compare with brides of all ages, and crossing all generations.  There are varying definitions of what each item stands for, but overall they are collectively meant to bring Good Luck to the Bride for a long and happy marriage.  

There are also many variations of what items are used for each.  We've collected some of our own results from the Sydney's Closet Fashion Team, and added some we've heard from others.

Old: handkerchief, gloves, wedding gown, heirloom wedding ring, broach, undergarment, 

New: wedding dress, jewelry, garter, shoes, bridal lingerie

Borrowed: jewelry, purse, ring bearer pillow, fancy hair clip, veil

Blue: bow on a piece of wedding day lingerie, lingerie, detailing on bridal hankie, ribbon around bridal bouquet

Sixpense: penny in the shoe

'Fashion Star' Partners With Macy's, H&M, and Saks to Pick New Design Star

The Fashion Team at Sydney's Closet is excited about the new reality show on NBC - 'Fashion Star'!  

There will be 14 unknown designers competing against each other in weekly fashion shows in front of a live audience.  Elimination comes when a designer has no retailers purchasing their design offerings from the show.

Mentors include Jessica Simpson, Nicole Richie and John Varvatos.  The Jessica Simpson Collection includes a wide variety of clothing, shoes, handbags, fragrance and luggage. Nicole Richie is known for her clothing designs, which includes a maternity line for Pea in the Pod, and a few other labels which she sells in department stores.  John Varvatos is an American contemporary high fashion menswear designer, including footwear and leather accessories, including bags.

What design features do you think the mentors and judges will be looking for?  What do you think the next hot trends will be?  
We'd love to hear your ideas here or on our Facebook Fan page - Sydneys Closet

Sydney's Closet Photo Shoot: Fall 2011 Cocktail Collection and Prom 2012 Collection

From left, super talented models Yanderis Lodos, Kelsey Olson, Caralyn Mirand and Denise Bidot flank Phyllis Brasch Librach, center, President and Founder of Sydney's Closet.

The Fashion Team and Models had a fabulous time at yesterday's photo shoot for Sydney's Closet Fall 2011 Cocktail Collection and Prom 2012!  These gorgeous ladies modeled evening gowns, ball gowns, cocktail dresses, and prom dresses.  The models loved some of the sexy cocktail gowns so much, they placed orders already!

It took a crew of more than a dozen to pull off the incredibly smooth two-day shoot:  photographer, photographer’s assistant, videographer (look for very fun behind-the-scenes video coming soon!),stylist, hair, makeup, wardrobe mistress, dressers, and alterations. One big reason the shoot ran without a hitch is that Mickey Librach acted as production assistant coordinating every last detail from what to order for lunch to making sure every model held up a style number before we shot a dress!

We loved shooting at Studio Altius in Maplewood. It’s a super spacious and comfortable space complete with dressing room, makeup stations and full kitchen with counter and bar stools.  The hottest place to chill was the comfy lounge with a large flat screen showing images straight from the photographer’s camera.  We’ll definitely be shooting there again!

Fashion team member Ann sewing

Ann fitting model Caralyn Mirand

Models Denise and Caralyn get a caffeine jolt before they head for hair and makeup

No time to change so Anne takes out the wrinkles while Yanderis still wears the dress!

Jessica Dana does a quick after lunch touch up on model Denise Bidot's makeup

Yanderis Lodos is all smiles as makeup artist Kasey Lamm gets her ready to go on set

Technical Designer Anne Warmer fixes delicate beading on a 2012 Prom dress so it's perfect for the photo shoot

Hair Stylist John Napoli curls the long golden locks of model Kelsey Olson

Anne and Phyllis decide make the final tough decision on which model wears what styles!

Getting ready for the Sydney's Closet photo shoot

Production Coordinator Mickey Librach finalizes the lineup for the models with the photographer's assistant

Phyllis loves the creative ideas of videographer Rick Dilly as they get ready to roll

The Crew on day one