Go behind-the-Scenes at Photo Shoot

Lights, camera and what action. It all happened today when photographer Brian Tucker arrived at our St. Louis photo studio to shoot Spring fresh day-to-dinner dresses and this summer's must-have trend, the maxi dress. "Millie", our perfect size 18 mannequinn, showed off her curves thanks to the talents of super stylist Alaina Wilson. Watch for the collection to be posted very soon at http://www.sydneyscloset.com/. Meanwhile, take a sneak peek behind-the-scenes at the shoot.

Prom 2009 Short Story

With the countdown to Prom 2009 underway, the short Prom dress stands out as a a top trend. Never before have soooo many teens opted to hike the hemline of their prom dress to the knee or just below the knee. No wonder short Prom dresses are flying out the door. The look is super fun and flirty. Best of all, you get a dress to wear again!

Sheer Delight, a short A-line dress with an Empire waist, ranks as the bestseller with a close tie for second place to No Frills, a taffeta with cap sleeve seen in Teen Prom, and City Lights, a sequin A-line that dazzles.

Devil in the Prom Invitation Details

Forget an Evening in Paris or Midnight Masquerade for a Prom theme. How about Seven Deadly Sins?!? That's the controversial choice made by the junior class at John Burroughs, a tony high school in suburban St. Louis. Invitations call "All Sinners. We Request Your Presence in Hell" . The After Prom Party, hosted by "the devilish Junior Class Parents", promises to "continue the sin". Has the school crossed the line of what's appropriate for Prom? The blog buzz suggests maybe so. But students defend their decision. What do you think?

New! Spring 2009 Mother of the Bride/Groom Dresses

It took no time at all for Mothers of the Bride and Groom to snap up the picture-perfect dresses from the Timeless Spring 2009 Collection. Maybe it's the trendy colors?!? Like the cappuccino that blends well with chocolate and latte colors super popular for bridesmaids dresses. Or the oh-so feminine sweetness of the mauve, blush or the drama of the ocean blue. Then again, it could be that every dress comes with sleeves or a matching jacket!

Happy Customer from Italy

Rossanna from Italy just emailed her Dynasty ballgown arrived and "it's just fabulous!" Best of all, it fit perfectly! We can't wait to see pictures of Rossana looking glam in the black and silver Dynasty with the extra added dazzle of black evening gloves.

Wow! What a Weekend Trunk Show

Wow! What a weekend party at Sydney's Closet store in St. Louis with the Fashion Team and shoppers joining in the excitement surrounding the presentation of Night Moves Prom 2009 Collection. Thanks to everyone who came to the Trunk Show from across St. Louis and the country. We welcomed new customers who drove from Kentucky and took home a super sexy Prom dress in a trendy animal print. And a mother-and-daughter shopping duo who flew in from Denver Saturday just to shop at Sydney's Closet.
Plus it was great to greet so many of our Happy Customers returning from as far as Indianapolis and Red Bud. It felt like a family reunion with cameras snapping, videos rolling and passing around Prom 2008 photos showing how glam the girls looked!

Everyone raved about the rare chance to meet Nikki Deeds, Night Moves designer, and get her great fit and flatter tips as she personally zipped customers into dresses. Nikki earned tons of compliments for Night Moves Style 5896W , the high impact graphic print dress that is Prom 2009 runaway bestseller. At one point, three customers crowded the runway in the shop wearing that dramatic Empire dress with pleated skirt on the gorgeous blue and black! If you didn't make the Trunk Show check back soon. We'll be posting photos soon!

Meet the Designer at Plus Size Prom Dress Show

Shoppers from as far away as Indianapolis are coming to Sydney's Closet store in St. Louis Saturday, Feb. 21 and Sunday, Feb. 22 for our Plus Size Prom Dress Show. Everyone wants to get in on the glamour and giveaways and see the entire collection of trendy Night Moves Prom 2009 dresses in Sizes 14w to 32w.

The big attraction? Cost-conscious teens and their parents loves the chance to win a Night Moves Prom dress valued to $349.00. Plus everyone is super excited to meet the designer, Nikki Deeds and get the rare opportunity to let her be your personal shopper. Nikki knows everything about fitting a formal dress so it flatters any body shape or size. She started sewing at age 8 then got hooked on red-carpet dresses competiting in beauty pageants in college. She's spent more than a decade designing special occasion dresses.

Mark your calendar. The Prom shopping show happens for a full weekend:
Saturday, Feb. 21 from 10 a.m. to 5 p.m.
Sunday, Feb. 22 from 11 a.m. to 4 p.m.
at
Sydney's Closet, 11840 Dorsett Road, Maryland Heights, MO

Everyone who comes is eligible to:
- WIN a Night Moves Plus Size Prom dress
- Get a FREE gift
- Receive a special discount coupon for big savings

Call 888-479-3639 for details, directions and to schedule a personal shopping session with Nikki. Hurry! Appointments are filling up fast!

Can't wait to see you!