Wednesday, December 19, 2007

Sydney's Closet Seen in Plus Size Model Mag

Turn to the December issue of PLUS Model Magazine to catch sexy party dresses from Sydney's Closet featured in the Cover Story on Holiday Glamour. Bette Tilch, stylist to Hollywood stars, pulled together the jaw-dropping photo shoot showcasing formal and coctail dresses from Sydney's Closet shot on gorgeous models posing on California's spectacular beaches.
Cheers and a big "thank you" to the Fashionistas at Plus Model Mag for featuring trendy plus size dresses from Sydney's Closet!

Tuesday, December 18, 2007

Sydney's Closet Goes on Top 10 List

It's great to be a winner! We're thrilled to be named to the 2007 Top 10 List of Online Plus Size Clothing Merchants. Full Figure Plus, who just released the hot list, calls Sydney's Closet, "the best website on the internet for plus size dresses for special occasions... in sizes 14 to 44." A big thanks to Glen Johnson, the incredibly talented creative director at Full Figure Plus, for awarding Sydney's Closet this super special honor!

Thursday, December 13, 2007

Plus Size Dresses for Holiday Parties

T'is the season to dress up to celebrate the holidays in style. Which plus size dresses are hot for holiday parties this year? For office parties and dinner dates, sexy cocktail dresses in deep rich colors with a little bit of bling sparkle like our bestselling "Sheer Delight".

When the invitation reads black tie, women want to arrive in style to a formal winter ball or wedding wearing plus size evening dresses in the always classic and chic color combination of black and white like our top selling ball gown "Escapades" and elegant formal dress "Oscar Worthy". For casual get togethers with friends and family, nothing works better than a casual and comfortable plus size dress in velvet.

Wednesday, December 12, 2007

"The Ultimate Party Frock" for your Big Formal Bash

Thanks to Meieli Sawyer Detoni, the great guide and super scribe for Plus-Size Fashion at, for showcasing Sydney's Closet in her Plus-Size Fashion Blog. Meieli fell in love with "Golden Nugget, the hot new evening dress by Jovani calling it the "Ultra-Glam Dress for a major party if you need a dress that makes a statement."
Golden Nugget arrives at as part of the Beyond by Jovani 2008 Prom Dress collection. But we agree with Meieli when she urges shoppers to see this formal gown "as an ultimate party frock that is just right for serious events.' She loves that Jovani Style B21815 comes up to size 32. You will too!
Jovani Prom Dresses set the fashion curve with sexy designs and dazzling fabrics (like the gold metallic on Beyond B21815) guaranteed to make Jovani's elegant plus size evening dress perfect for any special occasion when you want to dress to impress.

Tuesday, December 11, 2007

Meet the Designers of Flirt Prom Dresses

Ever wonder who are the incredible designers behind the amazingly successful Flirt Prom Dresses now launching its third season for Prom 2008? The credit goes to the very talented duo of Season Everton and Brittany Price. Season's first fashion creation were one-of-a-kind belts and that eventually led to a degree from the famed Fashion Institute of Design and Merchandising FIDM in L.A. That's also where Brittany graduated after being bit by the fashion bug as a young child creating the very latest fashion for her paper dolls. What are Season's and Brittany's favorite fashion trends for Prom 2008? Season points to babydoll dresses, metallic fabrics, short hemlines, pleating and vintage style. Brittany loves anything that adds a distinctive look: a stripe, polka dot fabric, vintage brooch or beautiful sash. Look for hot 2008 Prom dresses by Flirt to be featured on the pages of Seventeen Prom, CosmoGirl Prom, Teen Prom and Your Prom. Click here to see Flirt Prom Style P1202 already a favorite with the Prom 2008 early-bird shoppers who fall in love with the shimmery metallic ballgown with a super hot pickup skirt.

Saturday, November 24, 2007

IVillage Quotes Sydney's Closet for Holiday Shopping Tips

Special thanks to Ysolt Usigan over at at IVillage for including Sydney's Closet as an expert in her roundup of "Holiday Shopping Tips: What you Need to Know Before You Hit the Store."
Ysolt loved the "Be Size Wise" advice Phyllis Brasch Librach, president and founder of, shared. Click here to catch Librach's "Be Size Wise" tip and all the super helpful hints IVillage collected to make your holiday shopping stress free and fun!

Sunday, November 18, 2007

Designer Prom Dresses in Plus Sizes Arrving Now

For Prom 2008, Sydney's Closet offers the biggest and best online selection of
2008 plus size Prom dresses and junior plus size prom dresses by all the top designers.
Dozens of prom gowns already in. More arriving each day! Shop early for the best 2008 Designer Prom Dress in plus sizes by:

Sydney’s Closet Exclusives plus size prom dress to Size 34
Alyce Designs prom dress to Size 28W NEW for 2008
Aurora Prom Formals plus size prom gown to Size 32
Bella Formals by Venus Bridal prom dresses to Size 28
Beyond by Jovani affordable prom dress to size 30
Calito Dress Co. prom dresses to Size 44 NEW for 2008
Cassandra Stone II prom dress collection to Size 30
Faviana Prom Prom dresses to Size 24W
Faviana Junior Plus Size prom dresses to Size 23/24 NEW for 2008
Flirt by Maggie Sottero designer prom dress to Size 28
It’s All About Me Prom dresses to Size 28
Jovani Prom dress to size 24 NEW for 2008
Mori Lee Prom dresses to Size 28 NEW for 2008
Night Moves Prom plus sized dress to Size 30W NEW for 2008
Precious Formals prom dresses to Size 28 NEW for 2008
Rachel Rose formal dresses to Size 30

Be Merry Dress Up in a Party Dress

T'is the season to be merry and nothing gets you in the mood more than putting on a new party dress. Slip on Galaxy, the sexy cocktail dress designed exclusively for Sydney's Closet. Experience the joy of constant compliments wearing this romantic lace dress hand-beaded with just the right detail to sparkle. Matching beaded bolero jacket with sheer 3/4 sleeves tops the trendy plus size dress. Galaxy available in sizes 14 to 34 the sophistication of black or richness of plum with lilac. The little black dress never looked so good for the never-ending party scene this holiday season. Cheers!

Friday, November 9, 2007

Find a Cheap Plus Size Prom Dress

It's never to early to shop if you want to get a cheap plus size Prom dress for Prom 2008.

There's still a great selection of 2007 Prom dresses on sale at Sydney's Closet
Shop styles by all the top designers of plus size prom gowns like Aurora Prom Formals, Flirt by Maggie Sottero prom dresses and Night Moves prom dresses in plus sizes.

Everyone wants to get a deep discount so the trick is to shop early online. Here's more tips for shopping for a plus size Prom dress on clearance:

  • Take your bust, waist and hip measurements. Write them down and keep them handy. You'll need them. Every manufacturer has their own size chart and dresses can vary up to six inches for the same size. Click here an easy How to Measure Guide at
  • Be flexible when it comes to style and color. You'll have more choices!
  • Know which designs of prom dresses flatter your figure. Need help? Click here for a fun Fit and Flatter Guide.
  • Plan on alterations for a perfect fit!

Tuesday, November 6, 2007

Sydney's Closet Featured on

We're soooo flattered!
Plus-size fashion and lifestyle journalist Meieli Sawyer Detoni writes in her recent column that she can't stop thinking about our best-selling Illusion dress when her mind turns to holiday dresses. And thanks again Meieli for steering plus size women to so they can R.S.V.P in style to a holiday party this November or December.

Monday, November 5, 2007

Another Sydney's Closet Happy Customer

We love hearing from you!

It makes our day to get happy customer fan mail such as this:

Dear Sydney,

As promised, I've included a photo of the beautiful dress (temptation) I purchased from you. I look forward to receiving my new dresses soon!

Thank you,
Karen C.

Wednesday, October 24, 2007

Prom Hair Styles - Never too Early!

Are you already thinking about how you want to wear your hair for the big night - Prom 2008? Well, we've been working hard on it, too! We've already created a page devoted to tips and techniques for prom hair styles 2008 complete with celebrity inspired photos and advice!

Not going to Prom? These hair style tips are also perfect for Bridal inspiration, formal events, holiday parties, etc.

What hair styles do you like best? Updos, long and sleek, etc? Let us know what your favorite formal hair style is by leaving us a comment!

Thursday, October 11, 2007

Sydney's Closet Expanded Store Now Open

Super talented artist Mary Rinney just put the finishing touches on the newly remodeled Sydney's Closet store location in suburban St. Louis by hand painting in glamorous gold letters what's behind each door. Now no one has to guess where to find the powder room or comfy dressing room!

Shoppers love the spacious, bright space with tons of room for friends and family to take a front row seat when they step on the mirrored runway to model a fabulous dress. Best of all, the expanded store means you can browse twice as many plus size dresses for Prom, Brides, Bridesmaids, Mothers of the Bride and Groom. No wonder Happy Customers drive from as far as Chicago, Louisville and Kansas City to shop at Sydney's Closet only retail location.

What do you think of the changes? Leave us a comment and let us know - we love hearing from you!

Can't make it to the store? Everyone can shop online at

Tuesday, September 25, 2007

Special Delivery : Happy Customer Fan Mail

We just had to share this latest fan mail from another Happy Customer who bought Temptation, the best-selling Sydney's Closet Exclusive Design, to wear as a wedding guest.

Dear Sydney,
I just had to say how beautiful my dress is, the picture does not do it justice!! I am very, very happy with it & just wanted to say a big "thank you" for making beautiful dresses for the bigger girl. You've made my day!!! xxxxx
Angela from the UK

Thursday, September 20, 2007

Lights, camera, action at Seventeen Prom Magazine

Cameras are clicking in the New York City photo studios of Seventeen Prom magazine
as fashion editors rush to photograph hundreds of hot Prom dresses. The deadline for the big Seventeen Prom 2008 edition is just around the corner. Watch for the must-have magazine to hit the newsstands early next year. And don't be surprised if you
see several short Prom dresses from Sydney's Closet featured as one of the hot trends for Prom 2008.

Thursday, September 6, 2007

Plus Size Wedding Dresses Just In

Are you a bride searching for the perfect plus size wedding dress that doesn't break the bank? You're lucky! Dozens ofdreamy wedding dresses in plus sizes arrived today. Every gorgeous dress priced under $500.00 from traditional wedding gowns with cathedral trains to sexy, slinky informal plus size wedding dresses perfect for beach weddings or any destination wedding.

Limited sizes and colors so today for the best selection!

Tuesday, August 28, 2007

Last-minute dresses for Mothers of the Bride and Groom

So many Mothers of the Bride and Mother of the Groom who need dresses in a hurry for all the weddings in September and October! Good thing Sydney stocked the Closet with plus size mother of the bride dresses ready to ship the next business day. Most popular styles? Mothers dresses with jackets or a shawl including the top selling style "Never Forgotten" designer by Karen Miller in three fabulous colors for any fall wedding: black and copper, champagne and navy. Sydney Says "Congratulations" to each and every Mother in the bridal party with a FREE Keepsake Garment as a thank you gift!

Thursday, August 16, 2007

Sydney's Closet Seen on Dr. Phil Show

Phones rang off the hook earlier this week with fans calling to
say they saw Sydney's Closet on the Dr. Phil Show - again!

Dr. Phil featured "Sea Goddess", the super sexy long formal dress with a very dramatic sweep train. Sea Goddess stands out as the perfect evening gown to make a red-carpet entrance to any special occasion.

And Photographer Brian Tucker, who shot the image of Sea Goddess
Dr. Phil blew up on a big screen, also called to say he saw the show!
Great to hear from him!

Sunday, August 12, 2007

New ! Fall Collection of Dresses by Jordan Fashions

Just in at Sydney's Closet! The fall collection of formal dresses from Jordan Fashions and already flying out the door. Two early favorites for shoppers who need a dress in a real hurry for September and October weddings:
  • Vintage Hollywood, an elegant evening dress with matching lace jacket in Navy, the dramatic new alternative to black
  • Illusions, at left, a super sexy black A-line dress with ivory trim on the bodice and a bit of bling on the shoulder straps.

Wednesday, August 8, 2007

Get Dressed

It's official! The latest fashion frenzy is all about dresses. How much so? Women's Wear Daily dubs 2007 "The Year of the Dress". Women of all ages delight in discovering dresses are "fun, practical and comfortable", says trend watcher Marshal Cohen. Dresses are so hot women can't wait for special occasions to wear them. They slip dresses on for work, lunch, dinner, a hot date or going to a club. The appeal is obvious. Wearing a dress is easy and simple unlike trying to coordinate different pieces. You put it on and you're ready to go! Plus it saves money. At Sydney's Closet we see the frenzy every day as dresses fly out the door including our super popular collection of plus size cocktail dresses!

Monday, August 6, 2007

Sherri Hill Creates New Line of 2008 Prom dresses

Just in time for Prom 2008! Celebrated dress designer Sherri Hill introduces a new line of designer Prom dresses. America's most beautiful women already wear Sherri's amazing pageant gowns including Rachel Smith Miss USA 2007 and Lauren Nelson Miss America 2007.

Now you can too can make a grand entrance wearing these sexy Prom dresses. For real head-to-toe glamour wear Prom shoes designed by Alisha Hill, Sherri's daughter.

Wednesday, August 1, 2007

First Look: 2008 Prom Dresses only weeks away

Invitations keep pouring in from designers that want Sydney's Closet to see their Prom 2008 dresses when they show them in Atlanta later this month.

Sydney's Closet will be there when the models take to the runway wearing the hottest new styles from your favorite designers of plus size Prom dresses including Aurora Formals, Flirt by Maggie Sottero and Faviana.

And who knows what new designer Sydney's Closet might just discover?

Don't miss Prom radar reports from the Atlanta Mart starting Saturday, Aug. 18, 2007,
the day the big show opens!

Tuesday, July 31, 2007

Plus Size Pageant Winner Shops at Sydneys Closet

Hello Holly!

How exciting to get a call today from Holly Campbell-Bradley Holly, past All American Woman Plus and beauty pageant producer. Holly wants to look extra glam as Mistress of Ceremonies for the 2007 All American Pageant 2007 National Pageant October 4, 5 & 6 at the Caravelle Resort in Myrtle Beach, SC.

With all the fab formals at Sydney's Closet, Holly finally settled on an elegant formal dress in ivory lace.

When she's not on or near the runway, Holly, who hails from Ohio, wears the proud title of Mrs. U.S. United she captured in July 2006. When she's not on or near the runway, Holly researches and writes about the plus size industry.

Remember, the deadline to enter the 2007 All American Pageant is September 10, 2007.
Click here to apply.

Best of luck to all the gorgeous contestants!

And we can't wait to see pictures of Holly wearing her gorgeous formal dress from Sydney's Closet.