Sunday, January 27, 2008

Plus Size Glamour at the SAG Awards Brought to You by Sydney's Closet

Yes! You really did see a drop-dead plus size dress from Sydney's Closet on the red carpet Sunday night if you were lucky enough to catch E Entertainment's "Curvy Couture" pre-show fun at the SAG awards.

None other than Jay Manuel (you know the super popular judge and stylist from America's Next Top Model) selected Sea Goddess from Sydney's Closet Exclusive collection to show zillions of viewers worldwide how all you real women can work you curves for special red-carpet moments in your lives. Jay loves the ruching on the bodice of Sea Goddess as the right-now detail to fit and flatter full-figure gals. And Sydney's Closet loves strolling the star-studded red carpet with Hollywood's most glam celebs. Hello Hollywood!

Monday, January 21, 2008

Best Ever Trunk Show Kicks Off 2008 Prom Dress Shopping

Monday was a madhouse at Sydney's Closet store in suburban St. Louis!

The first customer arrived an hour before we officially opened for the Trunk Show of 2008 Designer Prom dresses by Alyce Designs. But of course we let her and her mother in to try on ball gowns and sexy red-carpet dresses. The stream of shoppers never stopped for a minute!!!! With school out Monday for Martin Luther King's birthday, girls (along with their Moms, aunts, sisters and friends)drove from as far as Farmington, Mo and Belleville, IL to be part of the official kick off of Prom 2008 dress shopping. We loved seeing customers return after buying their Junior Prom dress at Sydney's Closet. When the last customer left, long after we officially closed, Sydney the Prom Pro, sized up several strong trends based on which 2008 Prom dresses customers took home:

  • Gem of an Idea: watch for rich jewel tones to be hot!

  • Pleats Please: tiny folds of fabric with the classic look inspired by Grecian Goddesses!

  • Hello Hollywood: red-carpet dresses inspired by what celebrities wear!

  • Poof You're a Princess: ball gowns fit for a fairy-tale will be big!

Thanks to everyone who made our Trunk Show such an enormous success and please don't forget to send pictures of you looking glam at Prom 2008!

Friday, January 18, 2008

Mother of the Bride Dresses Mother of the Groom Spring 2008

Congratulations to all the mothers of the bride and mothers of the groom whose sons and daughter got engaged over the holidays! So many of you have emailed, called and come to our shop in St. Louis. We love Sizing Up Glamour for customers shopping for Mother of the Bride dresses and Mother of the Groom dresses! We're seeing a strong interest in dresses with jackets and dresses in soft colors: champagne, sky blue and primrose. Just today Arlene, a very Happy Customer whose daughter ties the knot this summer in St. Louis, bought "Portrait of Love", a mother of the bride dress with a very flattering - and dramatic - portrait collar. Arlene searched all over St. Louis and online until she discovered our collection of plus size mother of the bride dresses and mother of the groom dresses in stock. She selected a gorgeous gown by the very popular designer Jordan Fashions. Now she can't wait to dance at her daughter's wedding. And we can't wait to see the pictures of her looking elegant and stunning on one of the most special days in her life!!!

Wednesday, January 16, 2008

New Plus Size Dresses Arriving Every Day

There's never been so many choices of plus size dresses at Sydney's Closet. Everyday more boxes of beautiful dresses in plus sizes arrive. The closet is bursting with styles to flatter every curvy woman's figure and fit her lifestyle. Just today, the Fashion Team unboxed another addition to the our new - and growing - collection of Designer Prom Dresses with the arrival of Faviana 9160, an amazing satin A-line with a beaded bodice. The Sky Blue color is perfect for Spring! There's no questions this plus size dress we call "Jillian" is going to be a bestseller!

Sunday, January 13, 2008

Come to A Trunk Show Unveiling
Designer Plus Size Prom Dresses

You're invited to a FREE Trunk Show Monday, January 21, 2008 from 10 AM to 4 PM at Sydney's Closet in suburban St. Louis to see the entire collection of Plus Size Prom Dresses created by award-winning Alyce Designs. Sydney's Closet is sooo proud to be the first prom dress store in the U.S. selected to stage a Trunk Show featuring the Designer Plus Size Prom Dresses by Alyce. Check out sexy beaded halter dresses, fairy-tale ball gowns and A-line dresses that look Amazing on everyone. So if you live anywhere within driving distance, hop in the car with your friends and head over to Sydney's Closet, 11840 Dorsett Road, Maryland Heights, MO. We're just about 18 northwest of The Arch. The Fashion Team plans on making it a real party with refreshments, goody bags and a chance to WIN a prom dress plus you get a one-on-one with a dress up consultant who can tell you What Not To Wear to Prom 2008!
Remember, you don't even have to cut classes. School's out Monday, January 21st for Martin Luther King's Birthday!!! So it's a perfect day to kick off Prom dress shopping. Need directions? Call 314-344-5066. See you next Monday!

Sunday, January 6, 2008

CosmoGirl Prom 2008 Editors Pick Two Dresses at Sydney's Closet

Too cool! Thanks to the fabulous Fashion Editors at Cosmo Girl Prom 2008 for including not one but two hot A-line dresses from Sydney's Closet in their big story on frocks to flatter full figure teens. First editors pick: an ice blue satin slip prom dress Sydney calls "Shock Value" by Calito Dress Company in sizes 0 to 44. Second pick: Lookin' Good, a black and magenta silk ombre prom gown with beading (also in a dreamy turquoise and black) by Aurora Formals to fit sizes 14 to 32. Early indications point to both prom dresses will be bestsellers for Prom 2008 so shop early!

Tuesday, January 1, 2008

Sydney's Closet Sponsors Beauty Pageant

We just had to say "Yes!" when our dear friend and femme fatale Angela Howell asked Sydney's Closet to sponsor - again - the American Beauties Plus Pageant next month in Georgia. As pageant director, Angela serves as a great role model wearing more beauty crowns than you can count on my hand including the Ms. Georgia Glassic Beauty 2007. The Gov. of Georgia also personally presented Angela with the award for the 2005 Georgia Volunteer of the Year Award for the amazing work she does for charities. This year's American Beauties Plus Pageant takes place February 8 through 10 at the Holiday Inn Select Atlanta Airport South in Atlanta. Contestants will be judged on a five-minute personal intervew, modeling dressy sportswear and formal evening gowns plus their on-stage personality. Check back here for photos of contestants looking very glam on - and off - the runway. Best of luck to everyone competing in the plus size beauty pageant!