Wednesday, August 26, 2009

Coming soon! Alfred Angelo Plus Size Bridesmaid Dresses

Just back from market in Atlanta where we just couldn't resist adding the enormously popular line of Alfred Angelo designs to our collection of plus size bridesmaid dresses. Thanks to Karleen, our expert sales rep, (in black at right), who steered our buyer (in white at left) to the hottest styles for 2010 weddings.

Look for the first Alfred Angelo bridesmaid dresses in sizes 16W to 28W to arrive in our St. Louis store this October. But you won't have to wait that long to see the entire collection at We'll get it up in just a few weeks - so check back soon!

Brides will love Alfred Angelo's elegant, affordable designer gowns that always come in sizes 2 to 28W. Plus there's a huge selection of silhouettes in beautiful fabrics with fine embroidery, exquisite beading and delicate lace. And with 55 colors, there's the perfect hue for every bridal party!

Thursday, August 20, 2009

Happy Prom Customer Returns for Her Wedding Dress

Once a Happy Customer at Sydney's Closet, always a Happy Customer. In 2005, Rachelle Morrow of St. Charles, Missouri bought a beautiful blue Prom dress from us. "I almost didn't go to my Prom because I couldn't find a dress in my size," she remembers.
Four years later, Racehlle returns for her wedding dress. She's all smiles as a dress-up consultant helps her find the perfect wedding dress. Could this be the one?!?

Congratulations Rachelle on your engagement. You'll be a beautiful bride when you tie the knot in May 2010 in the chapel at the historic Daniel Boone Chapel. And thanks soooo much for shopping with us again for one of the most important days in your life!

Wednesday, August 19, 2009

First Look at Prom 2010 Dresses

We're off to Atlanta in the morning for a four-day whirlwind buying spree to put together the best-ever collection of plus size dresses for Prom 2010. We'll be busy!
- Meeting with top Prom dress designers like Night Moves, Mori Lee and Faviana
- Scouting for new, undiscovered designers making their debut
- Catching all the hot styles on the runways at fashion shows
- Going behind-the-scenes with Teen Prom to get a trend watch

But we PROM-ise to find time to keep you posted.
Check back here often for fashion blasts from the Atlanta Prom Market.

Friday, August 14, 2009

Plus Size Cocktail Dresses Get Great Toasts!

Here at the NYC Preview of the 2010 Signature Collection VIP guests getting a sneak peek love the delicious colors like plum, apricot and cherry in our next assortment of plus size cocktail dresses. There's also great excitment over the prints, including a bold, graphic pattern in purple, black and white! Another sure winner: a so sophisticated little black dress in shantung silk with delicate beading on the skirt and cap sleeves. Look for it to also come in silver.

Wednesday, August 12, 2009

New York Preview of 2010 Signature Collection

Off to NYC to give a Preview of our 2010 Signature Collection to a VIP list of selected guests. They'll get a first look at the dreamy ball gowns, red-carpet formal dresses, sexy Prom 2010 dresses that rock and sassy cocktail dresses. New for 2010: more styles coming up to size 36!

Thursday, August 6, 2009

Fan Mail from a Very Happy Bride

Thanks to Monica U of Alabama for sending us this fabulous email.

Dear Sydney,
I just received my wedding dress today, and it is absolutely LOVELY! I can't believe how wonderful it is. I'm so excited and I can't wait to send you pictures from the Wedding. I was worried that I could not find a dress to fit me, and this one is actually a little big, but it can be taken it. Again, thank you so much!
Monica U

Click here to read fan mail from more Happy Customers.