Wednesday, September 23, 2009

Sydney's Closet seen on Fox News St. Louis

Did you see Sydney's Closet featured today on KTVI Channel 2, the local Fox News station in St. Louis? Reporter Margie Ellisor did a great job interviewing Phyllis Brasch Librach, president and founder of Sydney's Closet. She laughed when Phyllis, a former newspaper reporter, explained she "traded deadlines for hemlines" to launch the company dedicated to plus size dresses for special occasions.

"I love that line" said Margie. She also loved all the glam dresses. "Wow, these are gorgeous!", said Margie as images of the formal dresses flashed on the tv screen. Of course the big question of the day was how did Phyllis Smith, a Hollywood actress, wind up wearing a Sydney's Closet evening dress on the red carpet at the Sunday's Emmy Awards.

Watch the interview to learn the answer!

Tuesday, September 22, 2009

A big thanks from the entire Fashion Team to Steve who posts this generous and flattering fan mail online after he learns Phyllis Smith gets seen in a Sydney's Closet formal dress on the red carpet at the 61st Emmy Awards:

"My daughter found that website and those people couldn’t have been nicer. Real empathy for my daughter’s size and the selection was fantastic. Big women should run, not walk, to Sydney’s Closet".

Sunday, September 20, 2009

Phyllis Smith Wears Sydney's Closet at the Emmys!

Actress Phyllis Smith of the hit show "The Office" is all smiles as she steps on the red carpet at the Emmys Sunday wearing a silver metallic jeweled evening gown from Sydney's Closet Signature Collection. Doesn't she look gorgeous!

Congratulations to Jeff Blitz of The Office for taking home the Emmy for Outstanding Director in a Comedy Series.

Saturday, September 19, 2009

Sydney's Closet Dress Ready for the Red Carpet

Actress Phyllis Smith reports she'll "feel like a million bucks" on the red-carpet at Sunday's Emmy Awards wearing "Strike it Rich", a dramatic silver metallic beaded evening gown from Sydney's Closet Signature Collection. Seamstresses in Hollywood rushed to finish alterations to the dress in time for Phyllis, who plays Phyllis on "The Office", to have a perfect fit for the big event.

Watch all the glamour live Sunday, September 20 on CBS at 8:00 pm EST.

Thursday, September 17, 2009

Go Behind-the-Scenes for the Photo Shoot

We've been busy for months getting ready for our big photo shoot next week of our new 2010 Signature Collection of ball gowns, red-carpet formals, Prom gowns and cocktail dresses.
With the shoot just days away, we face soooo many details but so little time!
Here's a behind-the-scenes look at Designer Alaina Wilson fitting Whitney, our gorgeous model from St. Louis, in a super sexy halter evening dress in a gorgeous gold!

Wednesday, September 16, 2009

Just two days left on $99 SALE!

Time is running out to shop our crazy Dress to the Nines SALE!
Just two days left to shop Nine Plus Size Dresses priced at $99 or less!
Shop for a short sleeve wedding dress, sexy cocktail dresses perfect for guests of the wedding and holiday parties and red-carpet formals.
Hurry! Sizes and quantities limited.

Monday, September 14, 2009

Headed for the Homecoming Court

Look for a beautiful blonde on the Homecoming Court at Northwest High School in Cedar Hill, Missouri to be crowned wearing a regal black chiffon dress with gold sequins from Sydney's Closet.

Saturday, September 12, 2009

Sold our First 2010 Prom Dress!

Homecoming 2009 isn't a memory yet and Halloween hasn't happened.

But the hunt for the perfect Prom 2010 dress is on. Girls are already calling from as far away as Alabama asking what's available in their favorite colors and styles. And a Prom Princess from Springfield, IL just couldn't resist buying her dress this weekend after she tried on a fairy-tale ball gown in black and white. Maybe it's because the lace-up back fit her perfectly!

Thursday, September 10, 2009

Phyllis Smith Gets Out of "The Office"

A very special "Thank you" to actress Phyllis Smith, who plays "Phyllis" on the hit show "The Office", for shopping at Sydney's Closet in St. Louis for a glamourous formal dress to wear to the 61st annual Emmy Awards. We're honored to roll out our red carpet for such a beautiful and talented super star!

Wednesday, September 9, 2009

Dress to Nines for $99 or Less SALE

It's 09/09/09 a perfect day to launch Sydney's Closet "Dress to the Nines" SALE!

Nine dresses all $99 or less for just nine days. Celebrate the calendar quirk with huge savings on cocktail dresses perfect for holiday parties, winning Homecoming dresses, red-carpet formals and even our bestselling wedding dress. Hurry! Sale ends September 18, 2009

Curious where the expression "Dress to the Nines" comes from?

Click here to learn the answer!