Thursday, September 16, 2010

Black and White Formal Dress Alway Right!

Feel confident when you R.S.V.P to any special occasion knowing you can just reach into your closet for Hypnotic, our new evenning dress with jacket. You'll love the bra-friendly straps, sexy V-neckline and flowing A-line skirt that flatters every body type. Your choice of the timeless color combination of black skirt and white bodice, the always chic all-black or pump up the palette with a deep, rich amythest. Wear the jacket if you want to cover your arms or bare it all by leaving it off. SC7010J comes in sizes 18 to 38. Just in but already flying out the door for weddings, military balls and cruises.

Sunday, September 12, 2010

Boots and Brides Party in Dallas

Brides really do wear boots in Texas! So did models wearing the latest wedding dresses at the Boots and Brides party held tonight during the Dallas Bridal Show. Manufacturers and buyers kicked up their heels after a long day of selling - and buying - dresses for everyone to wear to the wedding from the bride to wedding guests. Thanks to our hosts, The Knot and Dallas Market Center, for staging a real Texas hoe-down complete with cowboy hats, Tex-Mex bites to eat and line dancing to a live Western band. Y'all gave us a great time!

Friday, September 10, 2010

SCSC Debuts at Dallas Bridal Show

Fashion Team up at dawn! We're on a plane to Dallas for the debut of Sydney's Closet Signature Collection (SCSC) for Spring 2011 at the big bridal show oepning tomorrow at the Dallas Market Center.
Super excited to be showing our fabulous assortment of new plus size dresses to buyers from stores all over the U.S. Mexico and Canada:
Today we set up. Tomorrow buyers come for the four-day fashion event. We're in Booth 13-9116 through noon Tuesday, Oct 14. See y'all there!

Wednesday, September 8, 2010

Plus Size Bridesmaid Loves Her Dress!

Dear Sydney:
I am a plus size woman and my sister was getting married. I've never been in a wedding before so I figured finding a plus size bridesmaid dress was going to be so difficult. I found Sydney's Closet website and ordered this dress. It fit perfectly! I had to have it taken in some and a few alterations but nothing major. I am in another wedding coming up soon and will be ordering this dress in another color love it soo much.
Mrs. B

Sunday, September 5, 2010

Another Happy Customer Sends Fan Mail

This fan mail just in from another Happy Customer who bought "Ready for Fun", a flirty party dress from Sydney's Closet Signature Collection of plus size cocktail dresses.

"I am super excited I bought this dress!!! I purchased it for a friends wedding, but after modeling around my room, it's classy enough for a date night :) I even got a wolf look from my husband ;) very happy with the size. I didn't feel it ran small, very true to size. Thank you very much Sydneys Closet for a very positive dress buying experience!!"

Signed simply "Very Happy Customer"

Tuesday, August 31, 2010

It's Great to Win a Plus Size Dress!

Jill Jones and Gail Garland, from Jillian's dress shop in Zainesville, Ohio, are all smiles after Phyllis Brasch Librach, president of Sydney's Closet at far right, announces their shop won the Prom Dress Giveaway at the August Atlanta Apparel Mart. Congratulations also to Dream Gowns in Panama City, Florida, another lucky winner of the Prom dress giveaway from Sydney's Closet Signature Collection for Prom 2011.

Monday, August 30, 2010

Heading Home from Atlanta Prom Market

Fashion team heading home to St. Louis after a super successful launch of Sydney's Closet Signature Collection (SCSC) for Prom 2011 at the Atlanta Apparel Market. Wholesale dress buyers from stores around the country loved having our designer, Alison Wilson, personally show them the new designs of ball gowns, red-carpet formals and short Prom dresses for 2011 Prom.

Black Dresses Back on the Red Carpet

Black is back big time on the red carpet as a long list of Hollywood celebs strolled the red carpet at the 62nd annual Emmy Awards last night. Eva Longoria, Julianna Margulies Kathy Griffin, Kate Goesslin, Heidi Klum and Mindy Kaling - just to mention a few - opted for the drama of black. Do you think the color choice is eternally elegant, oh-so classy and always glam for formal dresses?

Saturday, August 28, 2010

Prints Hot for Prom 2011!

Trend Alert! Look for bold, novel prints to make a big fashion splash when it comes to hot trends for Prom 2011 plus size dresses. Wholesale buyers seeing Sydney's Closet Signature Collection (SCSC) at the Atlanta Prom Market can't order enough of the contemporary print patterns to put in their stores for Spring 2011. Everybody's favorite: a one-shoulder formal dress in an eye-popping black, turquoise and aqua graphic accented with beading!

Thursday, August 26, 2010

Sydney's Closet Signature Collection Shortened to SCSC

Sydney's Closet Signature Collection is such a big mouth full when talking about the fabulous plus size dresses we design, manufacturer and sell to curvy women and teens around the world. What about just saying SCSC? It's simple, straightforward and so much faster to speak and write! The Fashion Team even came up with this bold and beautiful new logo that captures the abbreviation in great style. Tell us what you think?!?

Wednesday, August 25, 2010

Ready to Debut SCSC Prom 2011 Dresses

End of a very long day setting up our showroom 10N307 at the Atlanta Apparel Mart for the debut of the Sydney’s Closet Signature Collection of Prom 2011 dresses:
Every style:

*steamed – how did they get so wrinkled during shipping!
*racked by style number.
* tagged with new SCSC Prom logo (short for Sydney’s Closet Signature Collection)
* labeled with style, color, size and price

Bright flowers in the vases. Mannequin in the window dressed to impress in a red-hot ball gown. Candy dish filled with chocolates. Order and registration forms on clipboards.

We’re tired but totally excited and ready to greet wholesale buyers from across the nation shopping for 2011 plus size Prom dresses when we open at 8 A.M. Thursday, August 26th for our first appointment!

Tuesday, August 24, 2010

Introducing Spring 2011 Collection in Atlanta

Fashion Team in a frenzy getting ready to leave tomorrow for Atlanta to introduce our new Sydney's Closet Signature Collection (SCSC) of plus size Prom dresses for Spring 2011 at the country's biggest Prom market. Soooo many details to think of!!!
  • Are there enough black velvet dress hangers?
  • Will the signs be ready in time?
  • Can we keep the candy dish full of chocolate treats?
  • How much overweight will our stuffed bags be?
  • Got to stop at the bank!
We're all very excited! It's our first time to show at the annual five-day event where store buyers from across the U.S. shop for trendy Prom dresses to sell next Spring.

Are you a buyer going to market to buy plus size dresses wholesale? Please visit us in Showroom 10N307 at the Atlanta Apparel Mart Thursday, August 26 through Monday, August 30, 2010 to see our collection of plus size Prom 2011 dresses, plus size informal wedding dresses and plus size Mother of the Bride dresses.
See y'all there!

Miss Universe Regal in Red Evening Gown

Miss Mexico won the heart of the judges last night at the Miss Universe pageant last night in Las Vegas when she swept across the stage in a dramatic one-shoulder evening gown with flowing chiffon train over a sheath skirt. Who wouldn't fall in love with Jimena Navarret, a striking 22-year-old beauty from Mexico City with coal-black hair, deep dark eyes and a soft, warm smile?
Red, a color of romance, ranks in the top five colors shoppers at Sydney's Closet favor. Looks like we have a lot of passionate customers! Are you one of them?

Thursday, August 19, 2010

Fashion Intern Sends Us Yummy Gift

Loving every delicious bite of the edible fruit bouquet sent to us today by Amanda Stumpf, our extraordinary summer fashion intern from Southern Illinois University at Carbondale. It's really the Fashion Team that owes Amanda a big "Thank You" for all her help from mundane tasks like taking inventory to sketching new designs for plus size cocktail dresses to helping curvy customers find the dress of their dreams at our St. Louis store. Wishing Amanda a world of success in her final semester at college - and beyond!

Tuesday, August 17, 2010

Shipping 2011 Signature Collection to Prom Market

Everyone helping to pack the Spring 2011 Sydney's Closet Signature Collection (SCSC) to ship to Atlanta Americasmart where the plus size Prom dresses will be shown next week for the first time to wholesale buyers going to the nation's biggest Prom market. It's a colossal job we've conquered in five easy steps:

1) We line up all the dress samples on rolling warehouse racks - the collection looks great with all the vibrant colors and textured fabrics!

2) We double check every sample we want to show to buyers is in the line-up. We don't want to forget a single style on our line sheet!

3) We fold the dresses - very carefully - in huge freight cartons, the same ones the factories ship to us from China.

4) We number each box on the outside "Box 1 of 12" "Box 2 of 12" in big red letters etc so we can track delivery of our entire shipment when it arrives at the mart dock in Atlanta.

5) We weigh each box then create a UPS label for the shipment to Atlanta plus a return label to send the boxes back to Sydney's Closet flagship store in St. Louis after the show. The entire shipment gets moved to our dock on rolling carts for pickup!
If you're going to Atlanta to buy 2011 Prom dresses wholesale please accept our invitation to see our collection in Showroom 10N307.

Thursday, July 29, 2010

Gabby Sidibe Wears Sydney's Closet Again!

Celebrity sighting! We're honored and flattered that actress Gabourey Sidibe again selected a sexy cocktail dress from Sydney's Closet Signature Collection to wear when she stepped out for a big night in Hollywood .This time Gabby looked so summer fresh and happy smiling for the cameras in our Ameila satin dress in apricot at the press party to premiere the new tv series "The Big C". Gabby plays a hard-to-handle student whose teacher, actress Laura Linney, is fighting stage four cancer.

It was just over a month ago that Gabby wore another cocktail dress from Sydney's Closet Signature Collection to the BET Awards!

Friday, July 23, 2010

Secret Celebrity Shopping at Sydney's Closet

Famed Hollywood stylist to the stars asks us to send sexy plus size cocktail dresses from the Sydney's Closet Signature Collection for a super celebrity to wear on the red-carpet at a premiere in August. Wish we could share names, but we're sworn to secrecy!

Monday, July 19, 2010

Cattin' Around on the Set

Our friend and fan Catherine Schuller dropped in on the set of our NYC photo shoot with her camera man to get a sneak peek at our Spring 2010 collection for her Cattin' Around series. We took one look at the gorgeous blonde with fabulous curves and wisked her off to hair and makeup so she could model our new collection of Mother of the Bride dresses in plus sizes. Good thing it wasn't a real wedding. Catherine would have upstaged the bride she looked so glam - especially in the champagne lace mock two-piece with long sleeves!

Saturday, July 17, 2010

NYC Photo Shoot Behind-the-Scenes

It's a wrap! Finished a fun, frantic and fabulous photo shoot at Dream Studios in New York. Thanks to our amazingly talented crew for capturing the true glamour of the new Sydney's Closet Signature Collection of Prom 2011 dresses, cocktail dresses and formal dresses!

Thursday, July 15, 2010

Actress Phyllis Smith Shops at Sydney's Closet

Thanks to actress Phyllis Smith from "The Office" for shopping with us today at our St. Louis store. Phyllis, in town for a short trip to see family, left a very happy customer with two fabulous frocks she 'll wear this fall on the Hollywood party scene.
This is the second time we had the honor of personally helping Phyllis in our flagship store. Last year Phyllis looked very glam on the red-carpet at the Emmy Awards wearing a silver metallic evening gown from Sydney's Closet.

Tuesday, July 6, 2010

Congratulations to Plus Model Magazine

Congratulations to Plus Model Magazine celebrating their fourth anniversary in virtual print!

None of the magic would have happened without the uber talented editorial direction of Maddy Jones, the driving force behind the mag. We can't even imagine the plus size industry existing without Plus Model mag to keep us up-to-the minute on fashion, beauty, arts and modeling. Click here to start reading the July 2010 anniversary edition now. You won't be able to stop turning the pages!!!

Thursday, July 1, 2010

Gabby Sidibe in Sydney's Closet
on the Red Carpet

Fashion Coup! Actress Gabourey "Gabby" Sidibe opted for "Good Times Roll", a sexy cocktail dress from Sydney's Closet Signature Collection (SCSC) when she stepped out on the red-carpet at the 2010 BET Awards after bash at a trendy Beverly Hills restaurant. The original Empire A-line design, in waves of purple, cream and black satin, makes a bold fashion statement perfect for a young, hip actress to look very glam for a big Hollywood night out! Top designers nationwide compete to dress the talented star of the award-winning film "Precious". So Sydney's Closet considers it a real honor that Ms. Sidibe selected an original SCSC design for such an important event!

Friday, March 5, 2010

Tyra Names Winner Teen Model Search

Congratulations to Sheridan Watson, the 17-year-old winner of Tyra Banks' "Fiercely Real Teen Model Search." The curvy teen from New Jersey wears a Size 14. Tyra, in an effort to redefine "plus size", renamed that fashion industry term "Fiercely Real". Maybe she's onto something. Afterall, the average American woman weighs 144 pounds and wears a Size 14.

Look for Sheridan to appear on the pages of Seventeen magazine and for Tyra to continue the search for for a curvy teen model model again next year.

Friday, February 19, 2010

NEW! Little Bright Dress Sizes 14-36

Say so long to the winter blues, when you slip on Ameila, our new cocktail dress in silky smooth satin. You'll love the bra-friendly bodice with flattering faux wrap design and tinest of cap sleeves. For day, pair the knee-length dress with contrasting tights in high-voltage colors and add boots. For night, pin on the rhinestone brooch at the hip for just the right amount of bling, slip on sexy sandals and rhinestone earrings. Style SC8033 comes in Plum, Cherry and Apricot. Available in an extended range of plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32, 34, and 36.

Thursday, February 18, 2010

NEW! Flowing Chiffon Formal Dress

Unveiling Hypnotic, style SC7010, a flowing chiffon evening dress that's bra-friendly. The V-neck, Empire waist and A-line skirt will flatter every figure type. The sequinned bodice adds just the right amount of bling. Brides looking for an informal wedding dress love this style. It's perfect for garden or beach weddings and it packs very well! Also available in a deep sapphire blue or fuchsia. This plus size dress comes in sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 and 34. Matching chiffon shawl included. Hurry, going fast!

Wednesday, February 17, 2010

Just in! Pleated Empire Evening Gown

Who says girls with real curves can't wear pleats? Introducing "Simply Sublime", SC7002, an Empire evening gown with a perfectly pleated skirt designed to hide a thick waist and any tummy bulge. The trick here is to be sure the pleats fall softly. If the dress is too tight, the pleats pull and that draws attention to the figure flaws you want to hide. The double row of beading under the bodice brings the eye up, another way to keep the focus away from the waist and belly. This plus size formal dress comes in sizes 14 to 34 in Banana or Fuchsia for a real blast of fresh color.

Tuesday, February 16, 2010

Unveiling New Plus Size Ball Gown

"Bewitching" Style SC3002 is just in and already a bestselling ball gown! Maybe it's the mystery of the deep, dark olive green that makes this ball gown such a favorite. Or the dense beading along the bodice? For sure, the lace-up back makes for an easy fit. Matching one-inch bra-friendly straps and shawl included. Available in plus sizes 14 to 32.

Monday, February 15, 2010

NEW! Baby Doll Party Dress

Pump up any party wearing this chiffon baby-doll party dress with criss-cross beading on the plunging V-neck bodice. Available in fuchsia and bright green - two juicy colors ideal for a short Prom dress! Or opt for black to add a little magic to any after five event. We call this style SC8039 "Oh Baby", which is what people will say when they see you in this fresh, fun dress. Available in plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, and 32 with matching chiffon shawl included!

Sunday, February 14, 2010

New Arrival! Evening Dress with Sleeves

This is "What a Romantic", our newest plus size formal dress available with short sleeves. If you're looking for an overall figure flattering design, Style SC7013 works for you. The V-neckline, beaded band at the Empire waist and A-line skirt suit everyone's shape and size. Stunning in black or striking in burgundy. Available in extended plus sizes 14 to 36.

Saturday, February 13, 2010

NEW! Perfect Plus Size Cocktail Dress

Introducing "Essence", our perfect plus size cocktail dress available in elegant Shantung silk. With this chic dress in your closet, your always dressed to impress no matter what the event! Style SC8034 comes in stunning silver or dramatic black, making it eligible to be your favorite new Little Black Dress! Essence offered in an extended range of plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32, 34 and 36 with a matching shawl.

Friday, February 12, 2010

Just in! Ball gown with Corset Top

Introducing Sunset Serenade, Style SC3010, the newest taffeta ball gown from our 2010 Signature Collection. Lots of teens asked for ball gowns in bright, bright colors. So for Prom 2010 dresses, we took the hue cue by selecting this burst of eye-popping orange that reminds us of the rays from an unforgettable sunset. The corseted bodice adds a sexy and slimming style that we dressed up with delicate beading trim at the neckline and dropped waist. Best of all, Style SC3010 comes in hard-to-find plus sizes 14 to 36 with optional bra-friendly straps and shawl.

Thursday, February 11, 2010

Trend Alert! Ruffle Up Your Style

Add a little frill and thrill to any special occasion wearing, SC8040, "High Contrast", our new chiffon cocktail dress with ruffled skirt. The classic black and white color combination makes this dress a year-round addition to your wardrobe that's perfect for any special occasion. Wear it with the same fashion confidence to a holiday party in December and then as a wedding guest in June. The rhinestone brooch adds just the right amount of bling! Complimentary matching black shawl included. Available in plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30 and 32.

Wednesday, February 10, 2010

New! Plus Size Halter Evening Gown

Introducing "Once in a Lifetime", Sydney's Closet Style SC3003, our newest A-line evening dress. We wrestled long and hard with what to call the color. But finally decided on "Plumberry" because the irridescent taffeta looks plum until the light catches hints of blue as deep as berry. The halter neckline, A-line skirt and Empire waist flatter every figure shape and size. Available in plus sizes 14 to 32 with a complimetary shawl included!

Tuesday, February 9, 2010

Introducing 10 New Plus Size Dresses!

Starting Feb. 10, and for the next 10 days, we launch a special blog series introducing everyday one hot new plus size dress from our 2010 Signature Collection.
Discover dreamy ball gowns, red-carpet evening dresses, sexy cocktail dresses and trendy 2010 Prom dresses in all the latest styles and must-have colors.
Learn which dresses come in extended plus sizes 26, 28, 30, 32, 34, 36 and 38.
Find out never before revealed behind-the-scene design details.
Check back every day. You don't want to miss exclusive offers we post just in this special blop series!

Saturday, February 6, 2010

Top 10 Trends for 2010 Prom Dresses

For Prom 2010, girls just want dresses with these must-have trends:

One-shoulder designs : watch for the single clavicle craze when diagonal straps showing off the collarbone take over the fashion scene for Prom 2010.
Prints: pass on the solids. Stick with big, bold, prints in abstracts, florals and geometrics. Look for allover patterns that swirl in high-voltage colors.
Short and Sweet: show off your sexy legs in a short Prom dress that's very flirty and fresh.
Back Views: make a dramatic exit in a sexy Prom dresses with a beaded criss-cross back that’s super exciting.
Ball Gowns: nothing is more romantic than a ball gown with a poofy Cinderalla skirt if you want to be crowned a Prom Princess!
Juicy Ideas: citrus colors like lime, lemon and orange pop on and off the dance floor.
Go with the Flow: look and feel like an alluring Goddess in an Empire chiffon gown that flows gracefully.
Gem of a Color: jewel tones rule in emerald green, sapphire blue, ruby red and amethyst.
Cut it Out: leave little to anyone's imagination when you bare it all wearing a dress that's cut out on the side and backs
Go Green: you'll make all your friends green with envy when you wear any shade of this popular color from pale choices like kiwi to the deep, dark allure of olive.
Shop now for plus size Prom dresses for the best selection. Avoid disappointment. Popular styles will sell out soon!

Friday, February 5, 2010

Introducing Sassy Girl Plus Size Party Dress

Just in! Sassy Girl, a short party dress that's fun and oh-so flirty all year round. Wear it with tights and boots, when it's cool. Then show off your bare legs in warm weather in spikey sandals. The colorful black, white and pink graphic print pumps up the party spirit! Best of all, Sassy Girl, Style SC6020S, comes with a matching black shawl. Available in plus sizes 14 to 32. Hurry! Sassy Girl is going fast!

Monday, January 25, 2010

Tell Me When This Dress Comes In!

Now you can sneak a peek at plus size dresses coming soon to Sydney's Closet! Introducing our new Preview tool that lets you shop hot new styles before they even go up on our website. It's a great way for you to stay ahead of the fashion curve!
Best of all, you can be among the very first to know when the dress comes in! Just sign up on the Preview page, and we'll send you an email alert when we introduce that plus size dress. It's fun. It's so easy. And it's FREE!

Saturday, January 16, 2010

NEW! Store Locator

Introducing our Store Locator! Now find fine dress shops near you authorized to carry Sydney's Closet Signature Collection of plus size special occasion dresses in hard-to-find sizes 14 to 38. Shop close to home for plus size Prom dresses, informal wedding gowns, formal dresses, ball gowns, cocktail dresses and party dresses.

Don't see a store near you that sells Sydney's Closet dresses? Email us with a recommendation!