Wednesday, October 28, 2009

We Love Making Brides Happy!

Thanks to D.C., a customer from New York, for sending us this wonderful Fan Mail.
She's going to be a beautiful bride!

Dear Sydney:
Thank you so much! I am so incredibly thrilled to have found your website. I thought that I was going to have to have my mother make my wedding dress just like she did all my prom dresses when I was in high school. When I was maid-of-honor in my brother's wedding 5 yrs ago my sister-in-law chose a lovely dress from David's Bridal but I had to buy two of them. My Mother took them apart and rebuilt as one dress so that it would fit me. I am ecstatic to have found your website. I look forward to sending you pictures of me in this lovely dress in my April Vegas wedding next spring!

Bonny Bridal New Wedding Dresses with Jackets

Exciting news for brides who want to cover their arms! For Spring 2010, Bonny Bridal introduces jackets to match several new wedding gowns from their "Unforgettable" collection designed to fit and flatter brides who wear plus sizes 14W to 30W. Look for Sydney's Closet to sell the short sleeve jackets, available in lace, chiffon and taffeta, with the matching dresses as well as separately.

During our sneak peek of the Spring 2010 collection, we fell in love - and you will too - with Bonny's new curve-hugging chiffon with the must-have one shoulder done in dazzling rhinestones. The informal wedding dress is perfect to tie the knot on a beach (or other destination) or if you're getting married again!

Thursday, October 22, 2009

Sydney's Closet on the Runway in Hollywood

Look for models with real curves to be on the runway this Saturday in fabulous formals and sexy cocktail dresses from Sydney's Closet at the Love Your Body Day Fashion Show in West Hollywood, California. The afternoon also includes free fitness and wellness classes plus a comedy show. Hollywood NOW chapter sponsors the inspiring and fun event that attracts hundreds of women of all sizes. If you're lucky enough to live in the L.A. area be sure to go!

Wednesday, October 7, 2009

Your Prom Magazine Dies Quietly

No one seemed to notice when Conde Nast shut down Your Prom magazine earlier this week. Your Prom died quietly, if not in silence, the same day Conde Nast created a giant media buzz ending the publication of Gourmet, Cookie, Elegant Bride and Modern Bride. Turns out Your Prom, from a business hierarchy, was tucked under the bridal titles and once they were gone so was the popular print teen title. (The web site is still up but who knows for how long?!?)

It all came to a close abruptly. The stunned Your Prom staff got less than two days to wrap up their work and be out of the building. We send a huge "Thank you" to the fashion editors and assistants who worked overtime to ship back the plus size Prom dresses from Sydney's Closet they had planned to shoot for the Prom 2010 edition.

Best of luck finding new opportunities to all the talented staffers let go from Conde Nast!

Tuesday, October 6, 2009

German Magazine Bans Professional Models

American magazine editors might want to turn to the pages of Brigette,
Germany's most popular women’s magazine, for a fresh approach to featuring the latest fashions, beauty and fitness. Brigette's editor, Andrea Lebert,is banning professional models after readers complained they no longer wanted to see "protruding bones" on reed-thin models. Starting next year, Brigette will feature “real women” as models, including some pretty well-known personalities.
But the magazine also intends to photograph typical women and showcase them in their everyday lifestyle roles readers can easily relate to: college student, head of the board of directors, musician or athlete.

Would you like to see such a ban issued for magazines published in the U.S.?

Sunday, October 4, 2009

Cocktail Dresses on Sale Going Fast!

Shop our bestselling plus size cocktail dresses now on sale. Save big on sexy and sophisticated designs, perfect for Homecoming dresses , fall weddings and holiday parties just ahead. Hurry! Limited sizes and quantities and at these incredible prices the dresses are flying out the door!