NEW! Little Bright Dress Sizes 14-36

Say so long to the winter blues, when you slip on Ameila, our new cocktail dress in silky smooth satin. You'll love the bra-friendly bodice with flattering faux wrap design and tinest of cap sleeves. For day, pair the knee-length dress with contrasting tights in high-voltage colors and add boots. For night, pin on the rhinestone brooch at the hip for just the right amount of bling, slip on sexy sandals and rhinestone earrings. Style SC8033 comes in Plum, Cherry and Apricot. Available in an extended range of plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32, 34, and 36.

NEW! Flowing Chiffon Formal Dress

Unveiling Hypnotic, style SC7010, a flowing chiffon evening dress that's bra-friendly. The V-neck, Empire waist and A-line skirt will flatter every figure type. The sequinned bodice adds just the right amount of bling. Brides looking for an informal wedding dress love this style. It's perfect for garden or beach weddings and it packs very well! Also available in a deep sapphire blue or fuchsia. This plus size dress comes in sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32 and 34. Matching chiffon shawl included. Hurry, going fast!

Just in! Pleated Empire Evening Gown

Who says girls with real curves can't wear pleats? Introducing "Simply Sublime", SC7002, an Empire evening gown with a perfectly pleated skirt designed to hide a thick waist and any tummy bulge. The trick here is to be sure the pleats fall softly. If the dress is too tight, the pleats pull and that draws attention to the figure flaws you want to hide. The double row of beading under the bodice brings the eye up, another way to keep the focus away from the waist and belly. This plus size formal dress comes in sizes 14 to 34 in Banana or Fuchsia for a real blast of fresh color.

Unveiling New Plus Size Ball Gown

"Bewitching" Style SC3002 is just in and already a bestselling ball gown! Maybe it's the mystery of the deep, dark olive green that makes this ball gown such a favorite. Or the dense beading along the bodice? For sure, the lace-up back makes for an easy fit. Matching one-inch bra-friendly straps and shawl included. Available in plus sizes 14 to 32.

NEW! Baby Doll Party Dress

Pump up any party wearing this chiffon baby-doll party dress with criss-cross beading on the plunging V-neck bodice. Available in fuchsia and bright green - two juicy colors ideal for a short Prom dress! Or opt for black to add a little magic to any after five event. We call this style SC8039 "Oh Baby", which is what people will say when they see you in this fresh, fun dress. Available in plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, and 32 with matching chiffon shawl included!

New Arrival! Evening Dress with Sleeves

This is "What a Romantic", our newest plus size formal dress available with short sleeves. If you're looking for an overall figure flattering design, Style SC7013 works for you. The V-neckline, beaded band at the Empire waist and A-line skirt suit everyone's shape and size. Stunning in black or striking in burgundy. Available in extended plus sizes 14 to 36.

NEW! Perfect Plus Size Cocktail Dress

Introducing "Essence", our perfect plus size cocktail dress available in elegant Shantung silk. With this chic dress in your closet, your always dressed to impress no matter what the event! Style SC8034 comes in stunning silver or dramatic black, making it eligible to be your favorite new Little Black Dress! Essence offered in an extended range of plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30, 32, 34 and 36 with a matching shawl.

Just in! Ball gown with Corset Top

Introducing Sunset Serenade, Style SC3010, the newest taffeta ball gown from our 2010 Signature Collection. Lots of teens asked for ball gowns in bright, bright colors. So for Prom 2010 dresses, we took the hue cue by selecting this burst of eye-popping orange that reminds us of the rays from an unforgettable sunset. The corseted bodice adds a sexy and slimming style that we dressed up with delicate beading trim at the neckline and dropped waist. Best of all, Style SC3010 comes in hard-to-find plus sizes 14 to 36 with optional bra-friendly straps and shawl.

Trend Alert! Ruffle Up Your Style

Add a little frill and thrill to any special occasion wearing, SC8040, "High Contrast", our new chiffon cocktail dress with ruffled skirt. The classic black and white color combination makes this dress a year-round addition to your wardrobe that's perfect for any special occasion. Wear it with the same fashion confidence to a holiday party in December and then as a wedding guest in June. The rhinestone brooch adds just the right amount of bling! Complimentary matching black shawl included. Available in plus sizes 14, 16, 18, 20, 22, 24, 26, 28, 30 and 32.

New! Plus Size Halter Evening Gown

Introducing "Once in a Lifetime", Sydney's Closet Style SC3003, our newest A-line evening dress. We wrestled long and hard with what to call the color. But finally decided on "Plumberry" because the irridescent taffeta looks plum until the light catches hints of blue as deep as berry. The halter neckline, A-line skirt and Empire waist flatter every figure shape and size. Available in plus sizes 14 to 32 with a complimetary shawl included!

Introducing 10 New Plus Size Dresses!

Starting Feb. 10, and for the next 10 days, we launch a special blog series introducing everyday one hot new plus size dress from our 2010 Signature Collection.

Discover dreamy ball gowns, red-carpet evening dresses, sexy cocktail dresses and trendy 2010 Prom dresses in all the latest styles and must-have colors.

Learn which dresses come in extended plus sizes 26, 28, 30, 32, 34, 36 and 38.

Find out never before revealed behind-the-scene design details.

Check back every day. You don't want to miss exclusive offers we post just in this special blop series!

Top 10 Trends for 2010 Prom Dresses

For Prom 2010, girls just want dresses with these must-have trends:

One-shoulder designs : watch for the single clavicle craze when diagonal straps showing off the collarbone take over the fashion scene for Prom 2010.

Prints: pass on the solids. Stick with big, bold, prints in abstracts, florals and geometrics. Look for allover patterns that swirl in high-voltage colors.
Short and Sweet: show off your sexy legs in a short Prom dress that's very flirty and fresh.

Back Views: make a dramatic exit in a sexy Prom dresses with a beaded criss-cross back that’s super exciting.
Ball Gowns: nothing is more romantic than a ball gown with a poofy Cinderalla skirt if you want to be crowned a Prom Princess!
Juicy Ideas: citrus colors like lime, lemon and orange pop on and off the dance floor.
Go with the Flow: look and feel like an alluring Goddess in an Empire chiffon gown that flows gracefully.
Gem of a Color: jewel tones rule in emerald green, sapphire blue, ruby red and amethyst.
Cut it Out: leave little to anyone's imagination when you bare it all wearing a dress that's cut out on the side and backs
Go Green: you'll make all your friends green with envy when you wear any shade of this popular color from pale choices like kiwi to the deep, dark allure of olive.

Shop now for plus size Prom dresses for the best selection. Avoid disappointment. Popular styles will sell out soon!

Introducing Sassy Girl Plus Size Party Dress

Just in! Sassy Girl, a short party dress that's fun and oh-so flirty all year round. Wear it with tights and boots, when it's cool. Then show off your bare legs in warm weather in spikey sandals. The colorful black, white and pink graphic print pumps up the party spirit! Best of all, Sassy Girl, Style SC6020S, comes with a matching black shawl. Available in plus sizes 14 to 32. Hurry! Sassy Girl is going fast!