Reigning Royalty on the Runway

Congratulations to all the Glam Gals crowned winners at the recent American Beauties Plus Pageant held recently in Atlanta. As always, Angela Howell, the talented and beautiful Pageant Director, staged an exceptional event. Sydney's Closet is proud to be a sponsor of the pageant. And we're touched by the super sweet and thoughtful "Thank You" note from the gorgeous Yureka Lawrence, winner of the Miss American Beauties Plus title.

Yureka writes: "Thanks so much for your contribution to the 2008 American Beauties Plus Pageant. The nail files and garment bags were beautiful and will come in handy throughout the year! It is because of comapnies such as yours we are able to receive so many awesome prices. You are truly appreciated"

Academy Award Dress Winners: Ladies in Red

Bravo to the Hollywood stars bold enough to stand out at last night's 80th annual Academy Awards wearing RED on the red-carpet.

Miley Cyrus earns an ovation for the bright red evening gown with cap sleeves. Watch for that design to inspire look-alike designs at a fraction of the price of the evening gown Valentino created for Cyrus.
Helen Mirren, always a portrait of grace and elegance, takes a bow for her choice of a crimson square neckline satin gown with silver sleeves which we can only guess are made of lace and beads.

Ann Hathaway steals the show in a Marchesa gown with sash of red rosettes.

Heida Klum takes a curtain call for her very full volune dress by Galliano that is being aunctioned off to raise money for women and heart disease.

Looking for a special occasion dress for that red-carpet dress in your life? Click here!

Remember: If red isn't your color, you can look regal and royal in other jewel tones like amyethst or twlight.

What was your favorite dress at the Oscars?

Let us know who you liked best and why in the comments and if we use your comments in our next post, we'll send you a Sydney's Closet gift certificate good for $25 off your next purchase!

Weekend Mailbag: Happy Customer Share Shopping experience!

We love to share the amazing Fan Mail loyal Sydney's Closet customers like yourself send us all the time. After all, you're the reason we're passionate about Sizing Up Glamour so you can look gorgeous when you dress up to celebrate the special occasions in your life!

Here's just a few blurbs from this weekend's mail bag:

"Thank you so much for making our prom shopping a wonderful experience. This was my 6th time dress shopping, I have three daughters, and by far the best. Megan is very excited about her dress. We were able to find shoes and jewelry the same day! I will try to remember to send you photos in April. Thank you for your kind, friendly, personal, professional business!" - T.H. from Minnesota

"Just wanted to let you know that the Dreamgirls dress is absolutely gorgeous. I read the reason you started your company. And, hey, as one of those plus sized teenagers that is now over 40, I wish Sydney's closet had been open when I was a teen. Life would have been a lot simpler. Thanks." -D.R.

Got a similar experience shopping with Sydney's Closet?... let us know about it. If we publish your Happy cCstomer story, you get a $25 gift certificate good towards a future purchase!

Read more Happy Customer fanmail here.

Plus Size Glamour at the SAG Awards Brought to You by Sydney's Closet

Yes! You really did see a drop-dead plus size dress from Sydney's Closet on the red carpet Sunday night if you were lucky enough to catch E Entertainment's "Curvy Couture" pre-show fun at the SAG awards.



None other than Jay Manuel (you know the super popular judge and stylist from America's Next Top Model) selected Sea Goddess from Sydney's Closet Exclusive collection to show zillions of viewers worldwide how all you real women can work you curves for special red-carpet moments in your lives. Jay loves the ruching on the bodice of Sea Goddess as the right-now detail to fit and flatter full-figure gals. And Sydney's Closet loves strolling the star-studded red carpet with Hollywood's most glam celebs. Hello Hollywood!

Best Ever Trunk Show Kicks Off 2008 Prom Dress Shopping

Monday was a madhouse at Sydney's Closet store in suburban St. Louis!

The first customer arrived an hour before we officially opened for the Trunk Show of 2008 Designer Prom dresses by Alyce Designs. But of course we let her and her mother in to try on ball gowns and sexy red-carpet dresses. The stream of shoppers never stopped for a minute!!!! With school out Monday for Martin Luther King's birthday, girls (along with their Moms, aunts, sisters and friends)drove from as far as Farmington, Mo and Belleville, IL to be part of the official kick off of Prom 2008 dress shopping. We loved seeing customers return after buying their Junior Prom dress at Sydney's Closet. When the last customer left, long after we officially closed, Sydney the Prom Pro, sized up several strong trends based on which 2008 Prom dresses customers took home:

• Gem of an Idea: watch for rich jewel tones to be hot!


• Pleats Please: tiny folds of fabric with the classic look inspired by Grecian Goddesses!


• Hello Hollywood: red-carpet dresses inspired by what celebrities wear!


• Poof You're a Princess: ball gowns fit for a fairy-tale will be big!

Thanks to everyone who made our Trunk Show such an enormous success and please don't forget to send pictures of you looking glam at Prom 2008!

Mother of the Bride Dresses Mother of the Groom Spring 2008

Congratulations to all the mothers of the bride and mothers of the groom whose sons and daughter got engaged over the holidays! So many of you have emailed, called and come to our shop in St. Louis. We love Sizing Up Glamour for customers shopping for Mother of the Bride dresses and Mother of the Groom dresses! We're seeing a strong interest in dresses with jackets and dresses in soft colors: champagne, sky blue and primrose. Just today Arlene, a very Happy Customer whose daughter ties the knot this summer in St. Louis, bought "Portrait of Love", a mother of the bride dress with a very flattering - and dramatic - portrait collar. Arlene searched all over St. Louis and online until she discovered our collection of plus size mother of the bride dresses and mother of the groom dresses in stock. She selected a gorgeous gown by the very popular designer Jordan Fashions. Now she can't wait to dance at her daughter's wedding. And we can't wait to see the pictures of her looking elegant and stunning on one of the most special days in her life!!!

New Plus Size Dresses Arriving Every Day

There's never been so many choices of plus size dresses at Sydney's Closet. Everyday more boxes of beautiful dresses in plus sizes arrive. The closet is bursting with styles to flatter every curvy woman's figure and fit her lifestyle. Just today, the Fashion Team unboxed another addition to the our new - and growing - collection of Designer Prom Dresses with the arrival of Faviana 9160, an amazing satin A-line with a beaded bodice. The Sky Blue color is perfect for Spring! There's no questions this plus size dress we call "Jillian" is going to be a bestseller!