It's Great to Win a Plus Size Dress!

Jill Jones and Gail Garland, from Jillian's dress shop in Zainesville, Ohio, are all smiles after Phyllis Brasch Librach, president of Sydney's Closet at far right, announces their shop won the Prom Dress Giveaway at the August Atlanta Apparel Mart. Congratulations also to Dream Gowns in Panama City, Florida, another lucky winner of the Prom dress giveaway from Sydney's Closet Signature Collection for Prom 2011.

Heading Home from Atlanta Prom Market

Fashion team heading home to St. Louis after a super successful launch of Sydney's Closet Signature Collection (SCSC) for Prom 2011 at the Atlanta Apparel Market. Wholesale dress buyers from stores around the country loved having our designer, Alison Wilson, personally show them the new designs of ball gowns, red-carpet formals and short Prom dresses for 2011 Prom.

Black Dresses Back on the Red Carpet

Black is back big time on the red carpet as a long list of Hollywood celebs strolled the red carpet at the 62nd annual Emmy Awards last night. Eva Longoria, Julianna Margulies Kathy Griffin, Kate Goesslin, Heidi Klum and Mindy Kaling - just to mention a few - opted for the drama of black. Do you think the color choice is eternally elegant, oh-so classy and always glam for formal dresses?

Prints Hot for Prom 2011!

Trend Alert! Look for bold, novel prints to make a big fashion splash when it comes to hot trends for Prom 2011 plus size dresses. Wholesale buyers seeing Sydney's Closet Signature Collection (SCSC) at the Atlanta Prom Market can't order enough of the contemporary print patterns to put in their stores for Spring 2011. Everybody's favorite: a one-shoulder formal dress in an eye-popping black, turquoise and aqua graphic accented with beading!

Sydney's Closet Signature Collection Shortened to SCSC

Sydney's Closet Signature Collection is such a big mouth full when talking about the fabulous plus size dresses we design, manufacturer and sell to curvy women and teens around the world. What about just saying SCSC? It's simple, straightforward and so much faster to speak and write! The Fashion Team even came up with this bold and beautiful new logo that captures the abbreviation in great style. Tell us what you think?!?

Ready to Debut SCSC Prom 2011 Dresses

End of a very long day setting up our showroom 10N307 at the Atlanta Apparel Mart for the debut of the Sydney’s Closet Signature Collection of Prom 2011 dresses:
Every style:

*steamed – how did they get so wrinkled during shipping!
*racked by style number.
* tagged with new SCSC Prom logo (short for Sydney’s Closet Signature Collection)
* labeled with style, color, size and price

Bright flowers in the vases. Mannequin in the window dressed to impress in a red-hot ball gown. Candy dish filled with chocolates. Order and registration forms on clipboards.

We’re tired but totally excited and ready to greet wholesale buyers from across the nation shopping for 2011 plus size Prom dresses when we open at 8 A.M. Thursday, August 26th for our first appointment!

Introducing Spring 2011 Collection in Atlanta

Fashion Team in a frenzy getting ready to leave tomorrow for Atlanta to introduce our new Sydney's Closet Signature Collection (SCSC) of plus size Prom dresses for Spring 2011 at the country's biggest Prom market. Soooo many details to think of!!!

• Are there enough black velvet dress hangers?
• Will the signs be ready in time?
• Can we keep the candy dish full of chocolate treats?
• How much overweight will our stuffed bags be?
• Got to stop at the bank!
  

We're all very excited! It's our first time to show at the annual five-day event where store buyers from across the U.S. shop for trendy Prom dresses to sell next Spring.

Are you a buyer going to market to buy plus size dresses wholesale? Please visit us in Showroom 10N307 at the Atlanta Apparel Mart Thursday, August 26 through Monday, August 30, 2010 to see our collection of plus size Prom 2011 dresses, plus size informal wedding dresses and plus size Mother of the Bride dresses.

See y'all there!

Miss Universe Regal in Red Evening Gown

Miss Mexico won the heart of the judges last night at the Miss Universe pageant last night in Las Vegas when she swept across the stage in a dramatic one-shoulder evening gown with flowing chiffon train over a sheath skirt. Who wouldn't fall in love with Jimena Navarret, a striking 22-year-old beauty from Mexico City with coal-black hair, deep dark eyes and a soft, warm smile?

Red, a color of romance, ranks in the top five colors shoppers at Sydney's Closet favor. Looks like we have a lot of passionate customers! Are you one of them?

Fashion Intern Sends Us Yummy Gift

Loving every delicious bite of the edible fruit bouquet sent to us today by Amanda Stumpf, our extraordinary summer fashion intern from Southern Illinois University at Carbondale. It's really the Fashion Team that owes Amanda a big "Thank You" for all her help from mundane tasks like taking inventory to sketching new designs for plus size cocktail dresses to helping curvy customers find the dress of their dreams at our St. Louis store. Wishing Amanda a world of success in her final semester at college - and beyond!

Shipping 2011 Signature Collection to Prom Market

Everyone helping to pack the Spring 2011 Sydney's Closet Signature Collection (SCSC) to ship to Atlanta Americasmart where the plus size Prom dresses will be shown next week for the first time to wholesale buyers going to the nation's biggest Prom market. It's a colossal job we've conquered in five easy steps:

1) We line up all the dress samples on rolling warehouse racks - the collection looks great with all the vibrant colors and textured fabrics!

2) We double check every sample we want to show to buyers is in the line-up. We don't want to forget a single style on our line sheet!

3) We fold the dresses - very carefully - in huge freight cartons, the same ones the factories ship to us from China.

4) We number each box on the outside "Box 1 of 12" "Box 2 of 12" in big red letters etc so we can track delivery of our entire shipment when it arrives at the mart dock in Atlanta.

5) We weigh each box then create a UPS label for the shipment to Atlanta plus a return label to send the boxes back to Sydney's Closet flagship store in St. Louis after the show. The entire shipment gets moved to our dock on rolling carts for pickup!

If you're going to Atlanta to buy 2011 Prom dresses wholesale please accept our invitation to see our collection in Showroom 10N307.