Thursday, May 14, 2009

Spring Fashion Lift: Print Maxi Dresses


Want to wake up your Spring wardrobe with a quick and easy fashion lift that looks - and feels - fresh and new? Slip on a print maxi dress - this season's must-have trend . Be bold and dramatic in a graphic pattern or flirty and fun in a floral. Add strappy high heel sandals in silver or gold paired with matching clutch for a glam look. Or play it more casual with candy colored flip flops and an oversized straw purse.

Wednesday, May 13, 2009

Making Prom Dreams Come True: Happy Customer Fanmail

First off I just would like to say thank you, so much for making my prom AMAZING. As a plus size girl I always struggle to find nice formal outfits (specifically dresses), and it doesn't get any easier being a teenager. You want to look young, sexy, modest, and yet fashionable but most of the time you are limited to the clothes you find for older women.

I came to Sydney's Closet, after spending weeks searching for a place that carried prom dresses in my size. I didn't want to order a dress that I couldn't try on in the store. Prom is a really big thing in high school and I didn't want to risk it. I bought the "Strike it Rich" gown, and I received so many compliments on it. I really felt like a "goddess". In fact, I don't think that there were many who looked as "classy" as I did. I even got a compliment from a girl who I didn't know! Thank you Sydney's Closet, you can bet that I'll be using your services again in the future.

Sincerely,

Jean

Tuesday, May 12, 2009

What's Important When Buying a Prom Dress

What do teen-age girls care most about when buying a Prom dress?
1. How it fits
2. Being the only one that has the dress
3. Color
4. Price
That's the answers Teen Vogue got to an April 2009 survey.
What would you add or substract to the list?

Saturday, May 9, 2009

Mother's Day in Hong Kong


Heading home after an amazing week in Mainland China creating the next collection of Sydney's Closet Exclusive Designs for evening, cocktail and Prom 2010 dresses.
First stop, Hong Kong International Airport. Surprise! Hostesses handing out long stem flowers with pretty pink bows as free Mother's Day gifts. Who knew they celebrated Mother's Day in China? Next stop, Taipei, Taiwan to catch the long 13-hour flight to L.A. Then Denver and finally, St. Louis.
Left the States last week with two suitcases. Coming home with three. Filled the extra one with sample dresses, swatches of new fabrics (great satin!), sketches and gifts.

Wednesday, April 22, 2009

Go behind-the-Scenes at Photo Shoot


Lights, camera and what action. It all happened today when photographer Brian Tucker arrived at our St. Louis photo studio to shoot Spring fresh day-to-dinner dresses and this summer's must-have trend, the maxi dress. "Millie", our perfect size 18 mannequinn, showed off her curves thanks to the talents of super stylist Alaina Wilson. Watch for the collection to be posted very soon at http://www.sydneyscloset.com/. Meanwhile, take a sneak peek behind-the-scenes at the shoot.

Wednesday, April 15, 2009

Prom 2009 Short Story


With the countdown to Prom 2009 underway, the short Prom dress stands out as a a top trend. Never before have soooo many teens opted to hike the hemline of their prom dress to the knee or just below the knee. No wonder short Prom dresses are flying out the door. The look is super fun and flirty. Best of all, you get a dress to wear again!


Sheer Delight, a short A-line dress with an Empire waist, ranks as the bestseller with a close tie for second place to No Frills, a taffeta with cap sleeve seen in Teen Prom, and City Lights, a sequin A-line that dazzles.

Monday, March 16, 2009

Devil in the Prom Invitation Details


Forget an Evening in Paris or Midnight Masquerade for a Prom theme. How about Seven Deadly Sins?!? That's the controversial choice made by the junior class at John Burroughs, a tony high school in suburban St. Louis. Invitations call "All Sinners. We Request Your Presence in Hell" . The After Prom Party, hosted by "the devilish Junior Class Parents", promises to "continue the sin". Has the school crossed the line of what's appropriate for Prom? The blog buzz suggests maybe so. But students defend their decision. What do you think?