It's Great to Win a Plus Size Dress!

Jill Jones and Gail Garland, from Jillian's dress shop in Zainesville, Ohio, are all smiles after Phyllis Brasch Librach, president of Sydney's Closet at far right, announces their shop won the Prom Dress Giveaway at the August Atlanta Apparel Mart. Congratulations also to Dream Gowns in Panama City, Florida, another lucky winner of the Prom dress giveaway from Sydney's Closet Signature Collection for Prom 2011.

Heading Home from Atlanta Prom Market

Fashion team heading home to St. Louis after a super successful launch of Sydney's Closet Signature Collection (SCSC) for Prom 2011 at the Atlanta Apparel Market. Wholesale dress buyers from stores around the country loved having our designer, Alison Wilson, personally show them the new designs of ball gowns, red-carpet formals and short Prom dresses for 2011 Prom.

Black Dresses Back on the Red Carpet

Black is back big time on the red carpet as a long list of Hollywood celebs strolled the red carpet at the 62nd annual Emmy Awards last night. Eva Longoria, Julianna Margulies Kathy Griffin, Kate Goesslin, Heidi Klum and Mindy Kaling - just to mention a few - opted for the drama of black. Do you think the color choice is eternally elegant, oh-so classy and always glam for formal dresses?

Prints Hot for Prom 2011!

Trend Alert! Look for bold, novel prints to make a big fashion splash when it comes to hot trends for Prom 2011 plus size dresses. Wholesale buyers seeing Sydney's Closet Signature Collection (SCSC) at the Atlanta Prom Market can't order enough of the contemporary print patterns to put in their stores for Spring 2011. Everybody's favorite: a one-shoulder formal dress in an eye-popping black, turquoise and aqua graphic accented with beading!

Sydney's Closet Signature Collection Shortened to SCSC

Sydney's Closet Signature Collection is such a big mouth full when talking about the fabulous plus size dresses we design, manufacturer and sell to curvy women and teens around the world. What about just saying SCSC? It's simple, straightforward and so much faster to speak and write! The Fashion Team even came up with this bold and beautiful new logo that captures the abbreviation in great style. Tell us what you think?!?

Ready to Debut SCSC Prom 2011 Dresses

End of a very long day setting up our showroom 10N307 at the Atlanta Apparel Mart for the debut of the Sydney’s Closet Signature Collection of Prom 2011 dresses:
Every style:

*steamed – how did they get so wrinkled during shipping!
*racked by style number.
* tagged with new SCSC Prom logo (short for Sydney’s Closet Signature Collection)
* labeled with style, color, size and price

Bright flowers in the vases. Mannequin in the window dressed to impress in a red-hot ball gown. Candy dish filled with chocolates. Order and registration forms on clipboards.

We’re tired but totally excited and ready to greet wholesale buyers from across the nation shopping for 2011 plus size Prom dresses when we open at 8 A.M. Thursday, August 26th for our first appointment!

Introducing Spring 2011 Collection in Atlanta

Fashion Team in a frenzy getting ready to leave tomorrow for Atlanta to introduce our new Sydney's Closet Signature Collection (SCSC) of plus size Prom dresses for Spring 2011 at the country's biggest Prom market. Soooo many details to think of!!!

• Are there enough black velvet dress hangers?
• Will the signs be ready in time?
• Can we keep the candy dish full of chocolate treats?
• How much overweight will our stuffed bags be?
• Got to stop at the bank!
  

We're all very excited! It's our first time to show at the annual five-day event where store buyers from across the U.S. shop for trendy Prom dresses to sell next Spring.

Are you a buyer going to market to buy plus size dresses wholesale? Please visit us in Showroom 10N307 at the Atlanta Apparel Mart Thursday, August 26 through Monday, August 30, 2010 to see our collection of plus size Prom 2011 dresses, plus size informal wedding dresses and plus size Mother of the Bride dresses.

See y'all there!